UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
For
the quarterly period ended
or
For the transition period from ______________ to ______________
Commission
File No.
(Exact name of registrant as specified in its charter)
| (State or other jurisdiction of | (I.R.S. Employer | |
| incorporation or organization) | Identification No.) |
| (Address of principal executive office) | (Zip Code) |
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
| Title of each class | Trading Symbol(s) | Name of each exchange on which registered | ||
| The |
Indicate
by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.
Indicate
by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule
405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant
was required to submit such files).
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
| Large accelerated filer | ☐ | Accelerated filer | ☐ | ||
| ☒ | Smaller reporting company | ||||
| Emerging growth company |
If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate
by check mark whether the registrant is a shell company (as defined in rule 12b-2 of the Exchange Act.) ☐ Yes
The
number of shares of the Registrant’s common stock, par value $0.0001 per share, outstanding as of December 20, 2024, was
TABLE OF CONTENTS
| Page | |||
| PART I – FINANCIAL INFORMATION | |||
| Item 1. | Financial Statements | 1 | |
| Item 2. | Management’s Discussion and Analysis of Financial Condition and Results of Operation | 44 | |
| Item 3. | Quantitative and Qualitative Disclosures About Market Risk | 69 | |
| Item 4. | Controls and Procedures | 69 | |
| PART II – OTHER INFORMATION | 70 | ||
| Item 1. | Legal Proceedings | 70 | |
| Item 1A. | Risk Factors | 70 | |
| Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds | 70 | |
| Item 3. | Defaults Upon Senior Securities | 71 | |
| Item 4. | Mine Safety Disclosures | 71 | |
| Item 5. | Other Information | 71 | |
| Item 6. | Exhibits | 71 | |
| SIGNATURES | 72 | ||
i
Item 1. Financial Statements
HERITAGE
DISTILLING HOLDING COMPANY, INC.
CONSOLIDATED FINANCIAL STATEMENTS
Index to Consolidated Financial Statements
| Page | ||
| Unaudited Interim Condensed Consolidated Financial Statements for the Three and Nine-Month Periods ended September 30, 2024 and 2023 | ||
| Condensed Consolidated Balance Sheets as of September 30, 2024 and December 31, 2023 | 2 | |
| Condensed Consolidated Statements of Operations for the Three and Nine Months ended September 30, 2024 and 2023 | 3 | |
| Condensed Consolidated Statements of Changes in Stockholders’ Deficit for the Three and Nine Months ended September 30, 2024 and 2023 | 4 | |
| Condensed Consolidated Statements of Cash Flows for the Nine Months ended September 30, 2024 and 2023 | 5 | |
| Notes to Unaudited Condensed Consolidated Financial Statements | 6 |
1
Heritage
Distilling Holding Company, Inc.
Condensed Consolidated Balance Sheet
(unaudited)
| September 30, 2024 | December 31, 2023 | |||||||
| ASSETS | ||||||||
| Current Assets | ||||||||
| Cash | $ | $ | ||||||
| Accounts Receivable | ||||||||
| Inventory | ||||||||
| Other Current Assets | ||||||||
| Total Current Assets | ||||||||
| Long Term Assets | ||||||||
| Property and Equipment, net of Accumulated Depreciation | ||||||||
| Operating Lease Right-of-Use Assets, net | ||||||||
| Investment in Flavored Bourbon LLC | ||||||||
| Intangible Assets (Note 10) | ||||||||
| Goodwill (Note 10) | ||||||||
| Other Long Term Assets | ||||||||
| Total Long Term Assets | ||||||||
| Total Assets | $ | $ | ||||||
| LIABILITIES & STOCKHOLDERS’ DEFICIT | ||||||||
| Current Liabilities | ||||||||
| Accounts Payable | $ | $ | ||||||
| Accrued Payroll | ||||||||
| Accrued Tax Liability | ||||||||
| Other Current Liabilities | ||||||||
| Operating Lease Liabilities, Current | ||||||||
| Notes Payable, Current | ||||||||
| Convertible Notes at fair value-Current (including related party convertible notes of $ | ||||||||
| Accrued Interest, Current | ||||||||
| Total Current Liabilities | ||||||||
| Long Term Liabilities | ||||||||
| Operating Lease Liabilities, net of Current Portion | ||||||||
| Notes Payable, net of Current Portion | ||||||||
| Convertible Notes (Whiskey Notes) (including related party convertible notes of $ | ||||||||
| Warrant Liabilities (2022 and 2023 Convertible Notes) (including related party warrant liabilities of $ | ||||||||
| Warrant Liabilities (Whiskey Notes) (including related party warrant liabilities of $ | ||||||||
| Other Long Term Liabilities | ||||||||
| Total Long Term Liabilities | ||||||||
| Total Liabilities | ||||||||
| Commitments and Contingencies (Note 10) | ||||||||
| Stockholders’ Deficit | ||||||||
| Preferred Stock, par value $ | ||||||||
| Common Stock, par value $ | ||||||||
| Additional Paid-In-Capital | ||||||||
| Accumulated Deficit | ( | ) | ( | ) | ||||
| Total Stockholders’ Deficit | ( | ) | ( | ) | ||||
| Total Liabilities & Stockholders’ Deficit | $ | $ | ||||||
The accompanying notes are an integral part of these consolidated financial statements.
2
Heritage
Distilling Holding Company, Inc.
Condensed Consolidated Statement of Operations
(unaudited)
| For the Three Months Ended September 30, | For the Nine Months Ended September 30, | |||||||||||||||
| 2024 | 2023 | 2024 | 2023 | |||||||||||||
| NET SALES | ||||||||||||||||
| Products | $ | $ | $ | $ | ||||||||||||
| Services | ||||||||||||||||
| Total Net Sales | ||||||||||||||||
| COST OF SALES | ||||||||||||||||
| Products | ||||||||||||||||
| Services | ||||||||||||||||
| Total Cost of Sales | ||||||||||||||||
| Gross Profit | ||||||||||||||||
| OPERATING EXPENSES | ||||||||||||||||
| Sales and Marketing | ||||||||||||||||
| General and Administrative | ||||||||||||||||
| Total Operating Expenses | ||||||||||||||||
| Operating Loss | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| OTHER INCOME (EXPENSE) | ||||||||||||||||
| Interest Expense | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||
| Gain on investments | ||||||||||||||||
| Change in Fair Value of Convertible Notes | ( | ) | ( | ) | ( | ) | ||||||||||
| Change in Fair Value of Warrant Liabilities | ( | ) | ( | ) | ||||||||||||
| Change in fair value of contingency liability | ||||||||||||||||
| Other Income | ||||||||||||||||
| Total Other Expense | ( | ) | ( | ) | ( | ) | ||||||||||
| Income/(Loss) Before Income Taxes | ( | ) | ( | ) | ( | ) | ||||||||||
| Income Taxes | ( | ) | ||||||||||||||
| Net Income/(Loss) | $ | ( | ) | $ | ( | ) | $ | $ | ( | ) | ||||||
| Net Income/(Loss) Per Share, Basic | $ | ( | ) | $ | ( | ) | $ | $ | ( | ) | ||||||
| Weighted Average Common Shares Outstanding, Basic | ||||||||||||||||
| Net Income/(Loss) Per Share, Diluted | $ | ( | ) | $ | ( | ) | $ | ( | ) | $ | ( | ) | ||||
| Weighted Average Common Shares Outstanding, Diluted | ||||||||||||||||
The accompanying notes are an integral part of these consolidated financial statements.
3
Heritage
Distilling Holding Company, Inc.
Condensed Consolidated Statements of Stockholders’ Deficit
(unaudited)
| Common Stock | Preferred Stock | Additional | Total | |||||||||||||||||||||||||
| Number of Shares | Amount | Number of Shares | Amount | Paid-in Capital | Accumulated Deficit | Stockholders’ Deficit | ||||||||||||||||||||||
| Beginning Balance June 30, 2024 | $ | $ | $ | $ | ( | ) | $ | ( | ) | |||||||||||||||||||
| Preferred Stock Issued | ||||||||||||||||||||||||||||
| Shares Repurchased | ( | ) | ( | ) | ( | ) | ||||||||||||||||||||||
| Warrants Issued | ||||||||||||||||||||||||||||
| Net Loss | — | — | ( | ) | ( | ) | ||||||||||||||||||||||
| Rounding | — | — | ( | ) | ( | ) | ||||||||||||||||||||||
| Ending Balance September 30, 2024 | $ | $ | $ | $ | ( | ) | $ | ( | ) | |||||||||||||||||||
| Beginning Balance December 31, 2023 | $ | $ | $ | $ | ( | ) | $ | ( | ) | |||||||||||||||||||
| Thinking Tree Spirits Acquisition | ( | ) | ||||||||||||||||||||||||||
| Preferred Stock Issued | — | |||||||||||||||||||||||||||
| Shares Repurchased | ( | ) | ( | ) | ( | ) | ||||||||||||||||||||||
| Warrants Issued | — | — | ||||||||||||||||||||||||||
| Warrants Exercised | — | |||||||||||||||||||||||||||
| Net Income | — | — | ||||||||||||||||||||||||||
| Ending Balance September 30, 2024 | $ | $ | $ | $ | ( | ) | $ | ( | ) | |||||||||||||||||||
| Common Stock | Preferred Stock | Additional | Total | |||||||||||||||||||||||||
| Number of Shares | Amount | Number of Shares | Amount | Paid-in Capital | Accumulated Deficit | Stockholders’ Deficit | ||||||||||||||||||||||
| Beginning Balance June 30, 2023 | $ | $ | $ | $ | ( | ) | $ | ( | ) | |||||||||||||||||||
| Shares Repurchased | ||||||||||||||||||||||||||||
| Share-based Compensation | ||||||||||||||||||||||||||||
| Net Loss | — | — | ( | ) | ( | ) | ||||||||||||||||||||||
| Rounding | — | — | — | — | — | ( | ) | ( | ) | |||||||||||||||||||
| Ending Balance September 30, 2023 | $ | $ | $ | $ | ( | ) | $ | ( | ) | |||||||||||||||||||
| Beginning Balance December 31, 2022 | $ | $ | $ | $ | ( | ) | $ | ( | ) | |||||||||||||||||||
| Shares Repurchased | ( | ) | ( | ) | ( | ) | ||||||||||||||||||||||
| Share-based Compensation | ||||||||||||||||||||||||||||
| Net Loss | — | — | ( | ) | ( | ) | ||||||||||||||||||||||
| Ending Balance September 30, 2023 | $ | $ | $ | $ | ( | ) | $ | ( | ) | |||||||||||||||||||
The accompanying notes are an integral part of these consolidated financial statements.
4
Heritage
Distilling Holding Company, Inc.
Condensed Consolidated Statements of Cash Flows
(unaudited)
| For the Nine Months Ended September 30, | ||||||||
| 2024 | 2023 | |||||||
| Net Income / (Loss) | $ | $ | ( | ) | ||||
| Adjustments to Reconcile Net Income/(Loss) to Net Cash Used in Operating Activities: | ||||||||
| Depreciation and Amortization Expense | ||||||||
| Amortization of operating lease right-of-use assets | ||||||||
| Loss on disposal of property and equipment | ( | ) | ||||||
| Gain on Investment | ( | ) | ||||||
| Change in Fair Value of Convertible Notes | ( | ) | ||||||
| Change in Fair Value of Warrant Liabilities | ( | ) | ||||||
| Change in Fair Value of Contingency Liabilities | ( | ) | ||||||
| Non-cash Interest Expense | ||||||||
| Non-cash Share-based Compensation | ||||||||
| Changes in Operating Assets and Liabilities: | ||||||||
| Accounts Receivable | ( | ) | ||||||
| Inventory | ||||||||
| Other Current Assets | ( | ) | ||||||
| Other Long Term Assets | ||||||||
| Accounts Payable | ||||||||
| Other Current Liabilities | ( | ) | ||||||
| Operating Lease Liabilities | ( | ) | ( | ) | ||||
| Net Cash Used in Operating Activities | ( | ) | ( | ) | ||||
| Cash Flow from Investing Activities | ||||||||
| Purchase of Property and Equipment | ( | ) | ( | ) | ||||
| Proceeds from Sale of Assets | ||||||||
| Proceeds from Purchase of Thinking Tree Spirits | ||||||||
| Net Cash Used in Investing Activities | ( | ) | ( | ) | ||||
| Cash Flow from Financing Activities | ||||||||
| Proceeds from Notes Payable (including factoring agreements) | ||||||||
| Proceeds from Whiskey Notes (including proceeds from related party Whiskey Notes of $ | ||||||||
| Proceeds from Convertible Notes (including proceeds from related party convertible notes of $ | ||||||||
| Repayment of Notes Payable | ( | ) | ( | ) | ||||
| Common Stock Shares Repurchased | ( | ) | ( | ) | ||||
| Proceeds from Preferred Stock and warrant issuance | ||||||||
| Deferred Transaction Costs associated with S-1 Filing | ( | ) | ( | ) | ||||
| Net Cash Provided by Financing Activities | ||||||||
| Net (Decrease) in Cash | ( | ) | ( | ) | ||||
| Cash - Beginning of Period | ||||||||
| Cash - End of Period | $ | $ | ||||||
| Supplemental Cash Flow Information related to Interest Paid & Income Taxes Paid: | ||||||||
| Cash Paid during the Period for: | ||||||||
| Interest Expense | $ | $ | ||||||
| Income Tax | $ | |||||||
| Cash paid for amounts included in the measurement of lease liabilities | $ | |||||||
| Supplemental Schedule of Non-cash Investing and Financing Activities: | ||||||||
| Preferred Stock and warrants issued in exchange for barrels and inventory | $ | |||||||
| Preferred Stock and warrants issued in exchange for factoring agreement notes payable including Interest and fees | $ | |||||||
| Unpaid property and equipment additions | $ | $ | ||||||
| Deferred Transaction Costs associated with S-1 Filing in Accounts Payable and Other Current Liabilities | $ | $ | ||||||
| Leased assets obtained in exchange for new operating lease liabilities | $ | $ | ||||||
The accompanying notes are an integral part of these consolidated financial statements.
5
Heritage
Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 1 — DESCRIPTION OF OPERATIONS AND BASIS OF PRESENTATION
Description of operations — Heritage Distilling Holding Company (“HDHC” or the “Company”) is a Delaware corporation, formed for the purpose of investing in, managing, and/or operating businesses that are engaged in the production, sale, or distribution of alcoholic beverages. The Company is headquartered in Gig Harbor, Washington and has one wholly owned subsidiary, Heritage Distilling Company, Inc. (“HDC”) that is included in the consolidated financial statements.
HDC has operated since 2011 as a craft distillery making a variety of whiskeys, vodkas, gins and rums as well as RTDs and operates distillery tasting rooms in Washington and Oregon.
Initial
Public Offering — On November 25, 2024, the Company closed an initial public offering (“IPO”) of
Basis of Presentation — The accompanying condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and include the Company’s wholly-owned subsidiary. All intercompany transactions and balances have been eliminated in the consolidation process. Certain accounts relating to the prior year have been reclassified to conform to the current period’s presentation. These reclassifications had no effect on the net loss or net assets as previously reported.
Stock Split — On May 11, 2024, the Board and stockholders of the Company approved, and on May 14, 2024 the Company effected, a .57-for-1 reverse stock split. All share and per share numbers included in these Financial Statements as of and for all periods presented reflect the effect of that stock split unless otherwise noted.
Unaudited Interim Financial Information — The accompanying condensed consolidated balance sheet as of September 30, 2024, the condensed consolidated statement of operations and the condensed consolidated statements of stockholders’ deficit, for the three and nine months ended September 30, 2024 and 2023, and the condensed consolidated statement of cash flows for the nine months ended September 30, 2024 and 2023 are unaudited. The unaudited interim condensed consolidated financial statements have been prepared on the same basis as the audited annual consolidated financial statements and, in the opinion of management, reflect all adjustments, which include normal recurring adjustments, necessary for the fair statement of the Company’s financial position as of September 30, 2024 and the results of its operations for the three and nine months ended September 30, 2024 and 2023 and cash flows for the nine months ended September 30, 2024 and 2023. The financial data and other information disclosed in these notes related to the three and nine months ended September 30, 2024 and 2023 are also unaudited. The results for the three and nine-month periods ended September 30, 2024 are not necessarily indicative of results to be expected for the year ending December 31, 2024, any other interim periods, or any future year or period.
The accompanying condensed consolidated balance sheet as of December 31, 2023 has been derived from the Company’s audited consolidated financial statements for the year ended December 31, 2023 included in the Company’s registration statement on Form S-1, as amended (File No. 333-279382). These unaudited interim condensed consolidated financial statements should be read in conjunction with the audited annual consolidated financial statements for the year ended December 31, 2023.
6
Heritage
Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 1 — DESCRIPTION OF OPERATIONS AND BASIS OF PRESENTATION (cont.)
Liquidity
and Going Concern — The accompanying condensed consolidated financial statements have been
prepared in conformity with U.S. GAAP, which contemplate continuation of the Company as a going concern. The Company’s recurring
net losses, negative working capital, increased accumulated deficit and stockholders’ deficit, raise substantial doubt about its
ability to continue as a going concern. During the three months ended September 30, 2024, the Company recorded net (loss) of approximately
$(
As of September 30, 2024, the Company believes its current cash balances coupled with anticipated cash flow from operating activities may not be sufficient to meet its working capital requirements for at least one year from the date of the issuance of the accompanying condensed consolidated financial statements.
7
Heritage
Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 1 — DESCRIPTION OF OPERATIONS AND BASIS OF PRESENTATION (cont.)
The accompanying condensed consolidated financial statements have been prepared assuming the Company will continue to operate as a going concern, which contemplates the realization of assets and settlement of liabilities in the normal course of business and do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classifications of liabilities that may result from uncertainty related to its ability to continue as a going concern.
Risks and Uncertainties
Global Conflict
Management continues to monitor the changing landscape of global conflicts and their potential impacts on its business. First among these concerns is the ongoing conflict in Ukraine, which has caused disruption in the grain, natural gas and fertilizer markets, and the result of which is uncertainty in pricing for those commodities. Because the Company relies on grains for part of its raw inputs, these disruptions could increase the supply costs. However, since the Company sources all its grain from local or known domestic suppliers, management considers that the impact of the Ukraine war is not significant based on the Company’s history and relationship with the existing farmers and growers. The other potential conflict the Company monitors is the threatening military activity between China and Taiwan. The Company used to source its glass bottles from suppliers in China and has recently migrated this production to Taiwan. Although the Company now has what it considers an adequate supply of its glass bottles at the current utilization rate, considering the potential disruption in Taiwan, the Company has started to evaluate new producers who can produce glass bottles in other countries. Finally, most recently the attacks on Israel and the resulting and potentially escalating tensions in the region could feed uncertainty in the oil markets, impacting prices for fuel, transportation, freight and other related items, impacting costs directly and indirectly leading to more inflation.
Inflation
The inflation rate could remain high in the foreseeable future. This could put cost pressure on the Company faster than it can raise prices on its products. In such cases the Company could lose money on products, or its margins or profits could decline. In other cases, consumers may choose to forgo making purchases that they do not deem to be essential, thereby impacting the Company’s growth plans. Likewise, labor pressures could continue to increase as employees become increasingly focused on their own standard of living, putting upward labor costs on the Company before the Company has achieved some or all of its growth plans. Management continues to focus on cost containment and is monitoring the risks associated with inflation and will continue to do so for the foreseeable future.
8
Heritage
Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 1 — DESCRIPTION OF OPERATIONS AND BASIS OF PRESENTATION (cont.)
U.S. Government Operations
The chance that continued inaction in Congress to secure final passage of annual spending bills puts the Company at risk of a government shutdown, which could impact its ability to secure certain federal permits through the Alcohol and Tobacco Tax and Trade Bureau (the “TTB”), including transfer in bond permits, and formula or label approvals. Likewise, tribal partners the Company is working with to open HDC branded distilleries and tasting rooms will rely on securing their own TTB permits. Any government shutdown could slow down progress on development, opening or operating those locations.
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Use of estimates — The presentation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, and expenses, and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of expenses during the reporting period. Significant estimates and assumptions reflected in these consolidated financial statements include the valuation of common stock, common stock warrants, convertible notes, warrant liabilities, and stock options. Results could differ from those estimates. Estimates are periodically reviewed due to changes in circumstances, facts, and experience. Changes in estimates are recorded in the period in which they become known.
Fair value option — As permitted under ASC Topic 825, Financial Instruments (“ASC Topic 825”), the Company has elected the fair value option to account for its convertible notes issued since 2022. In accordance with ASC Topic 825, the Company records the convertible notes at fair value with changes in fair value recorded as a component of other income (expense) in the consolidated statements of operations. As a result of applying the fair value option, direct costs and fees related to the convertible notes are expensed as incurred and are not deferred. The Company concluded it is appropriate to apply the fair value option as they are liabilities not classified as a component of stockholders’ equity (deficit). In addition, the convertible notes meet all applicable criteria for electing fair value option under ASC Topic 825.
Fair value measurements — Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. There is a hierarchy based upon the transparency of inputs used in the valuation of an asset or liability. The valuation hierarchy contains three levels:
| Level 1 — | Valuation inputs are unadjusted quoted market prices for identical assets or liabilities in active markets. | ||
| Level 2 — | Valuation inputs are quoted prices for identical assets or liabilities in markets that are not active, quoted market prices for similar assets and liabilities in active markets and other observable inputs directly or indirectly related to the assets or liabilities being measured. | ||
| Level 3 — | Valuation inputs are unobservable and significant to the fair value measurement. |
The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. Valuation techniques used need to maximize observable inputs and minimize unobservable inputs.
In determining the appropriate levels, the Company analyzes the assets and liabilities measured and reported on a fair value basis. At each reporting period, all assets and liabilities for which the fair value measurement is based on significant unobservable inputs are classified as Level 3.
The Company’s financial instruments consist primarily of cash, accounts receivable, inventory and accounts payable. The carrying amount of such instruments approximates fair value due to their short-term nature. The carrying value of long-term debt approximates fair value because of the market interest rate of the debt. The convertible notes and warrant liabilities associated with the Company’s convertible promissory notes are carried at fair value, determined according to Level 3 inputs in the fair value hierarchy described above.
9
Heritage
Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont.)
During
the nine months ended September 30, 2024 and 2023, there were
Convertible notes — The Company’s convertible promissory notes are recognized initially and subsequently at fair value, inclusive of their respective accrued interest at their stated interest rates, which are included in convertible notes on the Company’s consolidated balance sheets. The changes in the fair value of these convertible notes are recorded as “changes in fair value of convertible notes” as a component of other income (expenses) in the consolidated statements of operations. The changes in fair value related to the accrued interest components are also included within the single line of change in fair value of convertible notes on the consolidated statements of operations.
Warrant liabilities — The Company issued certain warrants for the purchase of shares of its common stock in connection with the Company’s convertible notes (see Note 7) and classified them as a liability on its consolidated balance sheets. These warrants are classified as a liability under ASC 480 as the Company may settle the warrants by issuing a variable number of its common shares and the monetary value of the obligation is based solely or predominantly on a fixed monetary amount known at inception. The warrant liabilities are initially recorded at fair value on the issuance date of each warrant and are subsequently remeasured to fair value at each reporting date. Changes in the fair value of the warrant liabilities are recognized as a component of other income (expense) in the consolidated statements of operations. Changes in the fair value of the warrant liabilities will continue to be recognized until the warrants are exercised, expire or qualify for equity classification.
Concentrations
of credit risk — Financial instruments potentially subjecting the Company to concentrations of credit risk consist
primarily of accounts receivable, accounts payable and bank demand deposits that may, from time to time, exceed Federal Depository Insurance
Corporation (“FDIC”) insurance limits. To mitigate the risks associated with FDIC insured limits, the Company recently opened
an Insured Cash Swap (“ICS”) service account at its primary bank. Under terms of the ICS, when the bank places funds for
the Company using ICS, the deposit is sent from the Company’s transaction account into deposit accounts at other ICS Network banks
in amounts below the standard FDIC insured maximum of $
The
Company considers the concentration of credit risk associated with its accounts receivable to be commercially reasonable and believes
that such concentration does not result in the significant risk of near-term severe adverse impacts. As of September 30, 2024 and
December 31, 2023, the Company had customers that individually represented 10% or more of the Company’s accounts receivable. There
were three and two individual customers that together represented
| Three Months Ended September 30, | Nine Months Ended September 30, | |||||||||||||||
| 2024 | 2023 | 2024 | 2023 | |||||||||||||
| Customer A | % | % | ||||||||||||||
| Customer B | % | % | % | |||||||||||||
| Customer C | % | % | % | |||||||||||||
| Customer D | % | |||||||||||||||
| Customer E | % | |||||||||||||||
| Customer F | % | % | ||||||||||||||
| Customer G | % | |||||||||||||||
| % | % | % | % | |||||||||||||
10
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont.)
Accounts receivable — Accounts receivable are reported at net realizable value. Receivables consist of amounts due from distributors. In evaluating the collectability of individual receivable balances, the Company considers several factors, including the age of the balance, the customers’ historical payment history, its credit worthiness and economic trends. There was allowance for credit losses to reflect CECL (Current Expected Credit Losses) adoption as of September 30, 2024 and December 31, 2023.
Inventories — Inventories are stated at the lower of cost or net realizable value, with cost being determined under the weighted average method, and consist of raw materials, work-in-process, and finished goods. Costs associated with spirit production and other costs related to manufacturing of products for sale, are recorded as inventory. Work-in-process inventory is comprised of all accumulated costs of raw materials, direct labor, and manufacturing overhead to the respective stage of production. Finished goods and raw materials inventory includes the supplier cost, shipping charges, import fees, and federal excise taxes. Management routinely monitors inventory and periodically writes off damaged and unsellable inventory. There was valuation allowance as of September 30, 2024 and December 31, 2023.
The Company holds volumes of barreled whiskey, which will not be sold within one year due to the duration of the aging process. Consistent with industry practices, all barreled whiskey is classified as work-in-process inventory and is included in current assets.
Goodwill — Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in a business combination. Goodwill is not subject to amortization, and instead, assessed for impairment annually at the end of each fiscal year, or more frequently when events or changes in circumstances indicate that it is more likely than not that the fair value of a reporting unit is less than its carrying amount in accordance with ASC 350 — Intangibles — Goodwill and Other.
The Company has the option to first assess qualitative factors to determine whether events or circumstances indicate it is more likely than not that the fair value of a reporting unit is greater than its carrying amount, in which case a quantitative impairment test is not required.
As provided for by ASU 2017-04, Simplifying the Test for Goodwill Impairment, the quantitative goodwill impairment test is performed by comparing the fair value of the reporting unit with its carrying amount, including goodwill. If the fair value of the reporting unit exceeds its carrying amount, goodwill is not impaired. An impairment loss is recognized for any excess of the carrying amount of the reporting unit over its fair value up to the amount of goodwill allocated to the reporting unit. Income tax effects from any tax-deductible goodwill on the carrying amount of the reporting unit are considered when measuring the goodwill impairment loss, if applicable.
Finite-Lived Intangible Assets — Intangible assets are recorded at cost less any accumulated amortization and any accumulated impairment losses. Intangible assets acquired through business combinations are measured at fair value at the acquisition date.
Intangible assets with finite lives are comprised of customer relationships and intellectual property and are amortized over their estimated useful lives on an accelerated basis over the projected pattern of economic benefits. Finite-lived intangible assets are reviewed for impairment annually, or more frequently when events or changes in circumstances indicate that it is more likely than not that the fair value has been reduced to less than its carrying amount.
11
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont.)
Business Combinations — The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805 — Business Combinations, by recognizing the identifiable tangible and intangible assets acquired and liabilities assumed, measured at the acquisition date fair value. The determination of fair value involves assumptions, estimates and judgments. The initial allocation of the purchase price is considered preliminary and therefore subject to change until the end of the measurement period (up to one year from the acquisition date). Goodwill as of the acquisition date is measured as the excess of consideration transferred over the net assets acquired. Contingent consideration is included within the purchase price and is initially recognized at fair value as of the acquisition date. Contingent consideration classified as either an asset or liability, is remeasured to fair value each reporting period, until the contingency is resolved. Changes in contingent consideration period-over-period are recognized in earnings.
Acquisition related expenses are recognized separately from the business combination and are expensed as incurred.
Deferred transaction costs — Deferred transaction
costs consist of direct legal, accounting, filing and other fees and costs directly attributable to: the proposed Business Combination
Agreement that was terminated in May 2023; and, the Company’s recently completed IPO. Deferred transaction
costs were approximately $
Property and equipment, net of accumulated depreciation — Property and equipment are stated at cost and depreciated using the straight-line method over the estimated useful lives of the assets — generally to years. Leasehold improvements are amortized on a straight-line basis over the shorter of the asset’s estimated useful life or the term of the lease. Construction in progress is related to the construction or development of property and equipment that have not yet been placed in service for their intended use. When the asset is available for use, it is transferred from construction in progress to the appropriate category of property and equipment and depreciation on the item commences.
Upon retirement or sale, the related cost and accumulated depreciation are removed from the accounts and any resulting gain or loss is included in the consolidated statements of operations. Costs of maintenance and repairs are charged to expense as incurred; significant renewals and betterments are capitalized.
Leases The Company has operating leases for corporate offices, warehouses, distilleries and tasting rooms that are accounted for under ASC 842. The Company determines if an arrangement is a lease at inception. Operating lease right-of-use (“ROU”) assets represent the Company’s right to use an underlying asset for the lease term and operating lease liabilities represent the Company’s obligation to make lease payments arising from a lease. Operating lease ROU assets and lease liabilities are recognized at the commencement date based on the present value of the future minimum lease payments over the lease term. The Company recognizes lease expense for lease payments on a straight-line basis over the term of the lease. Operating lease ROU assets also include the impact of any lease incentives. An amendment to a lease is assessed to determine if it represents a lease modification or a separate contract. Lease modifications are reassessed as of the effective date of the modification. For modified leases, the Company also reassess the lease classification as of the modification’s effective date.
12
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont.)
The interest rate used to determine the present value of the future lease payments is the Company’s incremental borrowing rate, because the interest rate implicit in the Company’s operating leases is not readily determinable. The incremental borrowing rate is estimated to approximate the interest rate on a collateralized basis with similar terms and payments, and in the economic environments where the leased asset is located. The incremental borrowing rate is calculated by modeling the Company’s credit rating on its history arm’s-length secured borrowing facility and estimating an appropriate credit rating for similar secured debt instruments. The Company’s calculated credit rating on secured debt instruments determines the yield curve used. In addition, an incremental credit spread is estimated and applied to reflect the Company’s ability to continue as a going concern. Using the spread adjusted yield curve with a maturity equal to the remaining lease term, the Company determines the borrowing rates for all operating leases.
The Company’s operating lease terms include periods under options to extend or terminate the operating lease when it is reasonably certain that the Company will exercise that option in the measurement of its operating lease ROU assets and liabilities. The Company considers contractual-based factors such as the nature and terms of the renewal or termination, asset-based factors such as the physical location of the asset and entity-based factors such as the importance of the leased asset to the Company’s operations to determine the operating lease term. The Company generally uses the base, non- cancelable lease term when determining the operating lease ROU assets and lease liabilities. The ROU asset is tested for impairment whenever events or changes in circumstances indicate that the carrying amount may not be fully recoverable in accordance with Accounting Standards Codification Topic 360, Property, Plant, and Equipment.
Operating lease transactions are included in operating lease ROU assets, current operating lease liabilities and operating lease liabilities, net of current portion on the consolidated balance sheets.
Impairment of long-lived assets — All of the Company’s long-lived assets held and used are evaluated for impairment whenever events or changes in circumstances indicate that the carrying amounts may not be recoverable. Factors that the Company considers in deciding when to perform an impairment review include significant underperformance of the business in relation to expectations, significant negative industry or economic trends and significant changes or planned changes in the use of the assets. When such an event occurs, future cash flows expected to result from the use of the asset and its eventual disposition is estimated. If the undiscounted expected future cash flows are less than the carrying amount of the asset, an impairment loss is recognized for the difference between the asset’s fair value and its carrying value. The Company did not record any impairment losses on long-lived assets for the nine months ended September 30, 2024 and 2023.
Investments/Investment in Flavored Bourbon LLC — Non-marketable equity investments of privately-held companies are accounted for as equity securities without readily determinable fair value at cost minus impairment, as adjusted for observable price changes in orderly transactions for identical or similar investment of the same issuer pursuant to Accounting Standards Codification (“ASC”) Topic 321 Investments — Equity Securities (“ASC 321”) as the Company does not exert any significant influence over the operations of the investee company.
The Company performs a qualitative assessment at each reporting period considering impairment indicators to evaluate whether the investment is impaired. Impairment indicators that the Company considers include but are not limited to; i) a significant deterioration in the earnings performance, credit rating, asset quality, or business prospects of the investee, ii) a significant adverse change in the regulatory, economic, or technological environment of the investee, iii) a significant adverse change in the general market condition of either the geographical area or the industry in which the investee operates, iv) a bona fide offer to purchase, an offer by the investee to sell, or a completed auction process for the same or similar investment for an amount less than the carrying amount of that investment; v) factors that raise significant concerns about the investee’s ability to continue as a going concern, such as negative cash flows from operations, working capital deficiencies, or noncompliance with statutory capital requirements or debt covenants. If the qualitative assessment indicates that the investment is impaired, a loss is recorded equal to the difference between the fair value and carrying value of the investment.
13
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont.)
As of September 30, 2024 and
December 31, 2023, the Company had a
The OPM Backsolve Valuation Method derives the implied equity value for one type of equity security from a contemporaneous transaction involving another type of security. The recent transaction involving Class E Units was utilized as the reference transaction in the OPM Backsolve Valuation Method analysis to derive a value of the Company’s Class A Units. The OPM Backsolve Valuation Method analysis applies the Black-Scholes-Merton option pricing model, which is impacted by the following assumptions:
| ● | Expected Term. The probability weighted expected term incorporates the Company’s assumptions about the time necessary for the business to develop and position itself for a potential liquidity event. |
| ● | Expected Volatility. As Flavored Bourbon, LLC shares are privately held, the volatility used is based on a benchmark of comparable companies within the distilled spirits industry. |
| ● | Expected Dividend Yield. The dividend rate used is |
| ● | Risk-Free Interest Rate. The interest rates used are based on the implied yield available on U.S. Treasury zero-coupon issues with an equivalent remaining term equal to the expected term. |
The assumptions the Company used in calculating
the fair value as of June 30, 2024 included: expected term of
Treasury stock — Treasury stock is shares of the Company’s own stock that have been issued and subsequently repurchased by the Company. Converting outstanding shares to treasury shares does not reduce the number of shares issued but does reduce the number of shares outstanding. These shares are not eligible to receive dividends.
The Company accounts for treasury stock
under the cost method. Upon the retirement of treasury shares, the Company deducts the par value of the retired treasury shares from
common stock and allocates the excess of cost over par as a deduction to additional paid-in capital based on the pro-rata portion of
additional paid-in-capital, and the remaining excess as an increase to accumulated deficit. Retired treasury shares revert to the
status of authorized but unissued shares. All shares repurchased to date have been retired. For the nine months ended
September 30, 2024 and 2023, the Company repurchased
14
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont.)
Segment reporting — The Company operates in a single segment. The segment reflects how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. Both financial and certain non-financial data are reported and evaluated to assist senior management with strategic planning.
Revenue recognition — The Company’s revenue consists primarily of the sale of spirits domestically in the United States. Customers consist primarily of direct consumers. The Company’s revenue generating activities have a single performance obligation and are recognized at the point in time when control transfers and the obligation has been fulfilled, which is when the related goods are shipped or delivered to the customer, depending upon the method of distribution and shipping terms. Revenue is measured as the amount of consideration the Company expects to receive in exchange for the sale of a product. Revenue is recognized net of any taxes collected from customers, which are subsequently remitted to governmental authorities. Sales terms do not allow for a right of return unless the product is damaged. Historically, returns have not been material to the Company. Amounts billed to customers for shipping and handling are included in sales. The results of operations are affected by economic conditions, which can vary significantly by time of year and can be impacted by the consumer disposable income levels and spending habits.
Direct to Consumer — The Company sells its spirits and other merchandise directly to consumers through spirits club memberships, at the Heritage Distilling tasting rooms and through the internet (e-commerce).
Spirits club membership sales are made under contracts with customers, which specify the quantity and timing of future shipments. Customer credit cards are charged in advance of quarterly shipments in accordance with each contract. The Company transfers control and recognizes revenue for these contracts upon shipment of the spirits to the customer.
Tasting room and internet spirit sales are paid for at the time of sale. The Company transfers control and recognizes revenue for the spirits and merchandise when the product is either received by the customer (on-site tasting room sales) or upon shipment to the customer (internet sales).
The Company periodically offers discounts on spirits and other merchandise sold directly to consumers through spirits club memberships, at the Heritage Distilling tasting rooms and through the internet. All discounts are recorded as a reduction of retail product revenue.
Wholesale — The Company sells its spirits
to wholesale distributors under purchase orders. The Company transfers control and recognizes revenue for these orders upon shipment of
the spirits from the Company’s warehouse facilities. Payment terms to wholesale distributors typically range from 30 to 45 days.
The Company pays depletion allowances to its wholesale distributors based on their sales to their customers which are recorded as a reduction
of wholesale product revenue. The Company also pays certain incentives to distributors which are reflected net within revenues as variable
consideration. The total amount of depletion allowances and sales incentives for three months ended September 30, 2024 and 2023
were $
In December 2023, the Company entered into an agreement with a wholesaler distributor network in Oklahoma, which purchases products from the Company at wholesale and resells and distributes that product throughout the state through the state’s three tier system. Since the beginning of January 2024, the Company has secured new wholesale distributors in Kansas, Kentucky, and portions of Colorado, all of which started between July and September 2024.
Third Party — The Company produces and sells barreled spirits to third party customers
who either hold them for investment or who have a plan to use the product in the future once the spirits are finished aging. Third party
barreled spirits are paid with a deposit up front, with the remainder billed at the time of completion when the finished spirits are then
produced and supplied to the customer. In most cases, the barrels are stored during aging for the customer at a fee. As of September 30,
2024 and December 31, 2023, the Company had deferred revenues of $
15
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont.)
Service revenue — Represents fees for
distinct value-added services that the Company provides to third parties, which may include production, bottling, marketing consulting
and other services aimed at growing and improving brands and sales. Revenue is billed monthly and earned and recognized over-time as the
agreed upon services are completed. The Company recorded service revenue of $
| For the Three Months Ended September 30, | For the Nine Months Ended September 30, | |||||||||||||||
| 2024 | 2023 | 2024 | 2023 | |||||||||||||
| Direct to Consumer | $ | $ | $ | $ | ||||||||||||
| Wholesale | ||||||||||||||||
| Third Party | ||||||||||||||||
| Total Products Net Sales | ||||||||||||||||
| Services | ||||||||||||||||
| Total Net Sales | $ | $ | $ | $ | ||||||||||||
Substantially all revenue is recognized from sales of goods or services transferred when contract performance obligations are met. As such, the accompanying consolidated financial statements present financial information in a format which does not further disaggregate revenue, as there are no significant variations in economic factors affecting the nature, amount, timing, and uncertainty of cash flows.
Excise taxes — Excise taxes
are levied on alcoholic beverages by governmental agencies. For imported alcoholic beverages, excise taxes are levied at the time of removal
from the port of entry and are payable to the U.S. Customs and Boarder Protection (the “CBP”). For domestically produced
alcoholic beverages, excise taxes are levied at the time of removal from a bonded production site and are payable to the Alcohol and Tobacco
Tax and Trade Bureau (the “TTB”). These taxes are not collected from customers but are instead the responsibilities of the
Company. The Company’s accounting policy is to include excise taxes in “Cost of Sales” within the consolidated statements
of operations, which totaled $
Shipping and handling costs — Shipping
and handling costs of $
Stock-based compensation — The Company measures compensation for all stock-based awards at fair value on the grant date and recognizes compensation expense over the service period on a straight-line basis for awards expected to vest.
The fair value of stock options granted is estimated on the grant date using the Black-Scholes option pricing model. The Company uses a third-party valuation firm to assist in calculating the fair value of the Company’s stock options. This valuation model requires the Company to make assumptions and judgment about the variables used in the calculation, including the volatility of the Company’s common stock and assumed risk-free interest rate, expected years until liquidity, and discount for lack of marketability. Forfeitures are accounted for and are recognized in calculating net expense in the period in which they occur. Stock-based compensation from vested stock options, whether forfeited or not, is not reversed.
16
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont.)
In the past the Company granted stock options to purchase common stock with exercise prices equal to the value of the underlying stock, as determined by the Company’s Board of Directors on the date the equity award was granted.
The Board of Directors determines the value of the underlying stock by considering several factors, including historical and projected financial results, the risks the Company faced at the time, the preferences of the Company’s stockholders, and the lack of liquidity of the Company’s common stock.
During the nine months ended September 30,
2024 and 2023, the Company did not grant any stock option awards. The Company has not granted any stock options since 2019, when the Company’s
2018 Plan was terminated in favor of the 2019 Plan, under which the Company has granted restricted stock units (“RSUs”). (See
Note 9.) Subsequent to September 30, 2024, upon the closing of the Company’s initial public offering (which occurred on
November 25, 2024), the 2024 Equity Incentive Plan (the “2024 Plan”) became effective, authorizing the issuance of up to
Stock option awards generally vest on time-based vesting schedules. Stock-based compensation expense is recognized based on the value of the portion of stock-based payment awards that is ultimately expected to vest and become exercisable during the period. The Company recognizes compensation expense for all stock-based payment awards made to employees, directors, and non-employees using a straight-line method, generally over a service period of four years.
Advertising — The Company
expenses costs relating to advertising either as costs are incurred or the first time the advertising takes place. Advertising expenses
totaled $
Income taxes — The Company follows the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification 740, “Income Taxes” for establishing and classifying any tax provisions for uncertain tax positions. The Company’s policy is to recognize and include accrued interest and penalties related to unrecognized tax benefits as a component of income tax expenses. The Company is not aware of any entity level uncertain tax positions.
Income taxes are accounted for under the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the condensed consolidated financial statements. Under this method, deferred tax assets and liabilities are determined based on the differences between the financial statements and the tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse. The effect of a change in tax rates on deferred tax assets and liabilities is recognized in operations in the period that includes the enacted date.
Net income/(loss) per share attributable to common stockholders — The Company computed basic net income/(loss) per share attributable to common stockholders by dividing net income/(loss) attributable to common stockholders by the weighted-average number of shares of common stock outstanding for the period, without consideration for potentially dilutive securities. The Company computes diluted net income/(loss) per common share after giving consideration to all potentially dilutive common stock, including stock options, RSU awards, and warrants to purchase common stock outstanding during the period determined using the treasury-stock method as well as the convertible notes outstanding during the period determined using the if-converted method, except where the effect of including such securities would be antidilutive.
17
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont.)
Recent accounting pronouncements — In December 2023, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures. ASU 2023-09 requires entities to disclose specific rate reconciliations, amount of income taxes separated by federal and individual jurisdiction, and the amount of income (loss) from continuing operations before income tax expense (benefit) disaggregated between federal, state, and foreign. The new standard is effective for the Company for its annual periods beginning January 1, 2025, with early adoption permitted. The Company is currently evaluating the impact of adopting the standard.
In November 2023, the FASB issued ASU No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. ASU 2023-07 is designed to improve the reportable segment disclosure requirements, primarily through enhanced disclosures about significant segment expenses that are regularly provided to the Company’s chief operating decision–making group (the “CODM”). The new standard is effective for the Company for its annual periods beginning January 1, 2024 and for interim periods beginning January 1, 2025, with early adoption permitted. The Company is currently evaluating the impact of adopting the standard.
NOTE 3 — INVENTORIES
| September 30, 2024 | December 31, 2023 | |||||||
| Finished Goods | $ | $ | ||||||
| Work-in-Process | ||||||||
| Raw Materials | ||||||||
| Total Inventory | $ | $ | ||||||
NOTE 4 — PROPERTY AND EQUIPMENT, NET
| Estimated Useful Lives (in years) | September 30, 2024 | December 31, 2023 | ||||||||
| Machinery and Equipment | $ | $ | ||||||||
| Leasehold Improvements | ||||||||||
| Computer and Office Equipment | ||||||||||
| Vehicles | ||||||||||
| Construction in Progress | N/A | |||||||||
| Total Property and Equipment | ||||||||||
| Less: Accumulated Depreciation | ( | ) | ( | ) | ||||||
| Property and Equipment, net of Accumulated Depreciation | $ | $ | ||||||||
Depreciation expense related to property and equipment
for the three months ended September 30, 2024 and 2023 was $
18
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 5 — CONVERTIBLE NOTES
Increased Authorized Capital for Convertible Notes
On October 30, 2023, the
Company’s Board of Directors and shareholders took certain actions and approved amendments to the Company’s amended and
restated certificate of incorporation and bylaws in preparation for a planned initial public offering (the “Actions and
Amendments”). These Actions and Amendments, among other things: increased the Company’s authorized capital from
2022 Convertible Promissory Notes
During April 2022 through December 2022,
the Company issued multiple unsecured convertible promissory notes (the “2022 Notes”) with aggregate net cash proceeds of
approximately $
2023 Convertible Promissory Notes
Beginning in March 2023 through August 2023,
the Company issued multiple convertible promissory notes (collectively the “2023 Convertible Notes”) with various terms to
various new and existing investors with aggregate net cash proceeds of $
19
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 5 — CONVERTIBLE NOTES (cont.)
Exchange of 2022 and 2023 Convertible Promissory Notes
In October 2023, the holders of the
2022 and 2023 Convertible Notes entered into a Subscription Exchange Agreement to exchange into equity the value of their 2022 and
2023 Convertible Notes with all accrued interest and fees through, and effective as of, June 30, 2023. In October 2023, in
accordance with the Subscription Exchange Agreement, and upon approval of an increase in authorized capital to accommodate such
exchange, an aggregate fair value of $
The aggregate fair value of the exchanged notes
will be reclassified from Convertible Notes to equity under the terms of the Subscription Exchange Agreement upon the closing of the Company’s
IPO (which occurred subsequent to September 30, 2024, on November 25, 2024) — which is the remaining prerequisite for
the unconditional exchange of the 2022 and 2023 Convertible Notes for equity. At which time, the value of the shares and prepaid warrants
will be recorded as common stock at the IPO price per share (of $
The agreement had a true up provision in the event
the eventual IPO price is higher or lower than the conversion rate of $
Payment Upon Sale of Flavored Bourbon, LLC
Under the terms of the 2022 and 2023 Convertible
Promissory Notes’ Securities Purchase Agreements, upon the sale of the Flavored Bourbon brand to an arm’s length third party
and the receipt by the Company of any proceeds due to it from such brand sale, the holders of the 2022 and 2023 Convertible Promissory
Notes shall receive a one-time payment in an amount equal to
20
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 5 — CONVERTIBLE NOTES (cont.)
2023 Series — Convertible Whiskey Special Ops 2023 Notes
In September 2023, the Company opened a
$
The Company agreed to make royalty payments on the
Whiskey Special Ops 2023 Notes at the rate of $
The outstanding balance of the Whiskey
Special Ops 2023 Notes and accrued interest could have, in whole or part, been converted into common stock prior to maturity at the
option of the holder so long as the price per share was equal to or greater than the original IPO price. Any principal and accrued
interest remaining outstanding upon maturity would have been mandatorily converted into common stock of the Company at the rate of
$
Exchange of Whiskey Notes
In April 2024, the holders of Whiskey Notes
(including
The aggregate fair value of the exchanged Whiskey
Notes and related Warrants will be reclassified from liabilities to equity under the terms of the Subscription Exchange Agreement (when
the common stock and prepaid warrants are unconditionally issued in exchange for the Whiskey Notes and related Warrants) upon the closing
of the Company’s IPO (which occurred subsequent to September 30, 2024, on November 25, 2024) — which is the remaining
prerequisite for the unconditional exchange of the Whiskey Notes and related Warrants for equity, at which time, the value of the shares
and prepaid warrants will be recorded as common stock at the IPO price(of $
21
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 5 — CONVERTIBLE NOTES (cont.)
| September 30, 2024 | December 31, 2023 | |||||||
| 2022 Convertible Promissory Notes | $ | $ | ||||||
| 2023 Convertible Promissory Notes | ||||||||
| Whiskey Special Ops 2023 Notes | ||||||||
| Total Convertible Notes Payable | $ | $ | ||||||
| Less: Convertible Notes Payable, Current | ( | ) | ( | ) | ||||
| Convertible Notes Payable, net of Current Portion | $ | $ | ||||||
NOTE 6 — BORROWINGS
| September 30, 2024 | December 31, 2023 | |||||||
| Silverview Loan | $ | $ | ||||||
| PPP Loan | ||||||||
| COVID19 TTS Loan | ||||||||
| City of Eugene | ||||||||
| Channel Partners Loan | ||||||||
| Total Notes Payable | ||||||||
| Less: Debt Issuance Costs | ( | ) | ( | ) | ||||
| Less: Notes Payable, Current | ( | ) | ( | ) | ||||
| Notes Payable, net of Current Portion | $ | $ | ||||||
In March and September 2021, the Company executed
a secured term loan agreement and an amendment with Silverview Credit Partners, L.P. (the “Silverview Loan”) for an aggregate
borrowing capacity of $
The Company is now past that initial
twenty-four-month window and can prepay all or some of the outstanding balance without penalty. The Silverview Loan also contains
certain financial and other debt covenants that, among other things, impose certain restrictions on indebtedness, liens, investments
and capital expenditures. The financial covenants require that, at the end of each applicable fiscal period as defined pursuant to
the Silverview Loan agreement, the Company has either (i) an EBITDA interest coverage ratio up to
22
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 6 — BORROWINGS (cont.)
In June 2024, the Company reached an agreement
in principal (which was finalized and agreed to subsequent to September 30, 2024 (in October 2024)) with Silverview to complete a loan
modification of the Silverview Loan in the following ways, which will go into effect upon the close of the Company’s initial public
offering (which occurred subsequent to September 30, 2024, on November 25, 2024): 1) extend the maturity date by
In April 2020, the Company was granted a loan
under the Paycheck Protection Program (“PPP”) offered by the Small Business Administration (the “SBA”) under the
Coronavirus Aid, Relief and Economic Security Act (the “CARES Act”), section 7(a)(36) of the Small Business Act for $
In January 2022, the Company entered into an
unsecured business loan and security agreement with Channel Partners Capital, LLC (the “2022 Channel Partners Loan”) for an
aggregate borrowing capacity of $
23
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 6 — BORROWINGS (cont.)
In February 2024, the Company acquired the
debt of Thinking Tree Spirits with City of Eugene in the amount of $
In May 2024, the Company raised $
As of July 1, 2024, the Company raised an additional
aggregate of $
In August 2024, the aggregate of $
In July 2024, the Company raised an additional
$
As of September 30, 2024, the principal
repayments of the Company’s debt measured on an amortized basis of $
| Years Ending | Amount | |||
| 2024 | $ | |||
| 2025 | ||||
| 2026 | ||||
| 2027 | ||||
| 2028 | ||||
| there after | ||||
| $ | ||||
Liabilities for Deferred Revenue — During
2023, the Company entered into a distilled spirits barreling production agreement with a related party for production of 1,200 barrels
of distilled spirits over time. There was a prepayment of $
24
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 7 — WARRANT LIABILITIES
2022 and 2023 Convertible Promissory Notes Warrants
During 2022 and 2023, the Company issued warrants
to purchase common stock to the 2022 Notes holders, including a related party, in an amount equal to
The Company measured the warrant liabilities
at fair value at the respective issuance dates of the 2022 Notes, including the notes issued in February 2023, and March 31,
2023, using a probability weighted expected return method and the Monte Carlo Simulation. The fair value of the warrant liabilities at
the issuance dates of the 2022 Notes issued in 2022 was approximately $
In April 2024,under a Securities Exchange Agreement,
the strike price of the warrants became fixed at a negotiated fixed, non-adjustable price of $
2023 Series — Convertible Whiskey Special Ops 2023 Notes Warrants
From August 2023 to April 2024, the
Company issued warrants to purchase common stock to the Whiskey Note holders, including a related party, in an amount equal to the cash
proceeds divided by the exercise price. (see Notes 5, 14 and 16). These warrants were exercisable on or after the earlier of (i) occurrence
of an IPO, or (ii) August 29, 2024, and expire on August 29, 2028. The warrant exercise price was equal to the lesser
of: (i) if the Company consummates an IPO,
The Company measured the warrant liabilities at fair value at the respective
issuance dates of the Whiskey Notes using a probability weighted expected return method and the Monte Carlo Simulation. The fair value
of the warrant liabilities at the issuance dates in the nine months ended September 30, 2024 and December 31, 2023 was
approximately $
25
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 7 — WARRANT LIABILITIES (cont.)
In April 2024, the Whiskey Notes (including
As of September 30, 2024, as part of
the Series A Preferred Stock offering, the holders of the Series A Preferred Stock received warrants entitling its holder
to purchase an aggregate of
NOTE 8 — FAIR VALUE MEASUREMENT
| Fair Value Measurement as of | ||||||||
| September 30, | December 31, | |||||||
| 2024 | 2023 | |||||||
| 2022 and 2023 Convertible Notes | $ | $ | ||||||
| Whiskey Special Ops 2023 Notes | ||||||||
| Warrant Liabilities 2022 and 2023 | ||||||||
| Warrant Liabilities Whiskey Special Ops | ||||||||
| Acquisition Contingency Liabilities | ||||||||
| Total Liabilities at Fair Value | $ | $ | ||||||
In November of 2023, the Convertible Notes were
exchanged (contingent upon the consummation of the Company’s initial public offering) for common stock and prepaid warrants effective
as of June 30, 2023. (See Note 5.) As of September 30, 2024, the $
26
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 8 — FAIR VALUE MEASUREMENT (cont.)
As of June 30, 2024, the then outstanding
$
As further discussed in Note 7, the Convertible
Notes (and related Warrant Liabilities) remain as liabilities on our balance sheet, and the change in their fair value will continue
to be recognized as Other Income/(Expense) in the Company’s Statement of Operations, until subsequent to September 30, 2024
(upon the closing of the Company’s IPO (which occurred subsequent to September 30, 2024, on November 25, 2024) — which is
the remaining prerequisite for the unconditional conversion of the outstanding indebtedness and related warrants into equity). At which
time, the value of the shares and prepaid warrants will be recorded as common stock at the IPO price of $
Valuation of Acquisition Contingency Liability
— In conjunction with the Thinking Tree Spirits acquisition, for the quarter ended March 31, 2024, the Company recorded estimated
fair values of $
Valuation of Convertible Notes — The fair value of the Convertible Notes at issuance and at each reporting period is estimated based on significant inputs not observable in the market, which represents a Level 3 measurement within the fair value hierarchy. The Company used a probability weighted expected return method (“PWERM”) and the Discounted Cash Flow (“DCF”) method to incorporate estimates and assumptions concerning the Company’s prospects and market indications into a model to estimate the value of the notes. The most significant estimates and assumptions used as inputs in the PWERM and DCF valuation techniques impacting the fair value of the 2022 Notes are the timing and probability of an IPO, deSPAC Merger and default scenario outcomes (see the table below). Specifically, the Company discounted the cash flows for fixed payments that were not sensitive to the equity value of the Company at payment by using annualized discount rates that were applied across valuation dates from issuance dates of the Convertible Notes to September 30, 2024 and December 31, 2023. The discount rates were based on certain considerations including time to payment, an assessment of the credit position of the Company, market yields of companies with similar credit risk at the date of valuation estimation, and calibrated rates based on the fair value relative to the original issue price from the Convertible Notes.
| September 30, 2024 | December 31, 2023 | |||||||||||||||
| Significant Unobservable Input | Input Range | Weighted Average | Input Range | Weighted Average | ||||||||||||
| Discount Rate | % | % | % | % | ||||||||||||
| Expected Term (in years) | ||||||||||||||||
| Probability Scenarios | ||||||||||||||||
| IPO | % | % | ||||||||||||||
| deSPAC | % | % | ||||||||||||||
| Default/Dissolution/Forced Liquidation | % | % | ||||||||||||||
| Held to Maturity | % | % | ||||||||||||||
27
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 8 — FAIR VALUE MEASUREMENT (cont.)
| September 30, 2024 | December 31, 2023 | |||||||||||||||
| Significant Unobservable Input | Input Range | Weighted Average | Input Range | Weighted Average | ||||||||||||
| Discount Rate | % | % | % | % | ||||||||||||
| Expected Term (in years) | ||||||||||||||||
| Probability Scenarios | ||||||||||||||||
| IPO | % | % | ||||||||||||||
| deSPAC | % | % | ||||||||||||||
| Default/Dissolution/Forced Liquidation | % | % | ||||||||||||||
| Held to Maturity | % | % | ||||||||||||||
Valuation of Warrant Liabilities — The fair value of the warrant liabilities at issuance and at each reporting period was estimated based on significant inputs not observable in the market, which represents a Level 3 measurement within the fair value hierarchy. The warrants are free-standing instruments and determined to be liability-classified in accordance with ASC 480. The Company used the PWERM and the Monte Carlo Simulation (“MCS”) to incorporate estimates and assumptions concerning the Company’s prospects and market indications into the models to estimate the value of the warrants. The most significant estimates and assumptions used as inputs in the PWERM and MCS valuation techniques impacting the fair value of the warrant liabilities are the timing and probability of IPO, deSPAC Merger and default scenario outcomes (see the table below). The most significant estimates and assumptions used as inputs in the PWERM and MCS valuation techniques impacting the fair value of the warrant liabilities are those utilizing certain weighted average assumptions such as expected stock price volatility, expected term of the warrants, and risk-free interest rates.
| September 30, 2024 | December 31, 2023 | |||||||||||||||
| Significant Unobservable Input | Input Range | Weighted Average | Input Range | Weighted Average | ||||||||||||
| Expected Term (in years) | ||||||||||||||||
| Volatility | % | % | % | % | ||||||||||||
| Risk-free Rate | % | % | % | % | ||||||||||||
| Probability scenarios | ||||||||||||||||
| IPO | % | % | ||||||||||||||
| deSPAC | % | % | ||||||||||||||
| Default/Dissolution/Liquidation | % | % | ||||||||||||||
| Held to Maturity | % | % | ||||||||||||||
28
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 8 — FAIR VALUE MEASUREMENT (cont.)
| September 30, 2024 | December 31, 2023 | |||||||||||||||
| Significant Unobservable Input | Input Range | Weighted Average | Input Range | Weighted Average | ||||||||||||
| Expected Term (in years) | ||||||||||||||||
| Volatility | % | % | % | % | ||||||||||||
| Risk-free Rate | % | % | % | % | ||||||||||||
| Probability scenarios | ||||||||||||||||
| IPO | % | % | ||||||||||||||
| deSPAC | % | % | ||||||||||||||
| Default/Dissolution/Liquidation | % | % | ||||||||||||||
| Held to Maturity | % | % | ||||||||||||||
| 2022 and 2023 Convertible Notes | Whiskey Special Ops Notes | 2022 Notes Warrant Liabilities | Whiskey Special Ops Notes Warrant Liabilities | Acquisition Contingency Liabilities | ||||||||||||||||
| Balance as of June 30, 2023 | $ | $ | $ | $ | $ | |||||||||||||||
| Issuance | ||||||||||||||||||||
| Change in Fair Value | ( | ) | ||||||||||||||||||
| Balance as of September 30, 2023 | $ | $ | $ | $ | $ | |||||||||||||||
| Balance as of December 31, 2022 | $ | $ | - | $ | $ | - | $ | - | ||||||||||||
| Issuance | ||||||||||||||||||||
| Change in Fair Value | ||||||||||||||||||||
| Balance as of September 30, 2023 | $ | $ | $ | $ | $ | - | ||||||||||||||
| Balance as of June 30, 2024 | ( | ) | ||||||||||||||||||
| Issuances | ||||||||||||||||||||
| Change in Fair Value | ( | ) | ( | ) | ||||||||||||||||
| Balance as of September 30, 2024 | $ | $ | $ | $ | ( | ) | $ | |||||||||||||
| Balance as of December 31, 2023 | $ | $ | $ | $ | $ | - | ||||||||||||||
| Issuances | ||||||||||||||||||||
| Change in Fair Value | ( | ) | ( | ) | ( | ) | ||||||||||||||
| Balance as of September 30, 2024 | $ | $ | $ | $ | ( | ) | $ | |||||||||||||
NOTE 9 — STOCKHOLDERS’ EQUITY
On May 14, 2024, the Board and Shareholders of the Company approved a .57-for-1 reverse stock split. All share and per share numbers included in these Financial Statements as of and for the three and nine months ended September 30, 2024 and 2023 and the year ended December 31, 2023 all periods presented reflect the effect of that stock split unless otherwise noted.
Common Stock — On October 31,
2023, the Company’s Board of Directors and shareholders increased the number of shares the Company is authorized to issue from
Dividends — The holders of common stock and Founders Common Stock are entitled to receive dividends if declared by the Board of Directors. No dividends have been declared since the inception of the Company.
Voting rights — The holders of Founders Common Stock are entitled to four votes for each share of Founders Common Stock and general common stockholders are entitled to one vote for each share of general common stock.
29
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 9 — STOCKHOLDERS’ EQUITY (cont.)
Upon approval of this increase in authorized
shares, the 2022 and 2023 Convertible Notes were exchanged (contingent upon the consummation of the Company’s initial public offering)
for
In the second quarter of 2024, the Company’s Board of Directors and shareholders took certain actions and approved amendments to the Company’s amended and restated certificate of incorporation and bylaws in preparation for the Company’s initial public offering (which occurred subsequent to September 30, 2024, on November 25, 2024) (the “Actions and Amendments”). These Actions and Amendments, included, among other things:
| ● | filing a second amendment to the Company’s amended and restated certificate of incorporation on April 1, 2024, to increase the Company’s authorized capital stock from |
| ● | filing a third amendment to the Company’s amended and restated certificate of incorporation on May 14, 2024, to further increase the Company’s authorized capital stock to |
Contingent upon the consummation of the Company’s
initial public offering (which occurred subsequent to September 30, 2024, on November 25, 2024),
Prepaid Warrants to Purchase Common Stock
-- In August 2024, certain holders of shares of common stock agreed to exchange an aggregate of
Preferred stock — In May 2024,
the Company’s Board of Directors and Shareholders approved an offering of Series A Convertible Preferred Stock of up to $
30
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 9 — STOCKHOLDERS’ EQUITY (cont.)
Dividends on the Series A Preferred Stock
may be paid by the Company in cash, by delivery of shares of common stock or through a combination of cash and shares of common stock.
If paid in common stock, the holder shall receive a number of shares of common stock equal to the quotient of
Each share of Series A Preferred Stock may
be converted at any time at the election of the holder into a number of shares of common stock determined by dividing
Any time on or after June 15, 2025, the Company shall have the right to redeem some or all of the outstanding shares of Series A Preferred Stock from funds legally available therefor, upon at least 30 days prior written notice to the holders of the Series A Preferred Stock, at a redemption price per share equal to 110% of the sum of the Stated Amount plus all accrued and unpaid dividends on such shares of Series A Preferred Stock.
As of September 30, 2024, the Company had
received subscriptions of $
In connection with the $
The Series A Preferred Stock has a liquidation
preference equal to the greater of (i)
31
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 9 — STOCKHOLDERS’ EQUITY (cont.)
Stock options — The Company’s
2018 Equity Incentive Plan was approved by the HDC Board and the HDC shareholders in March 2018. On April 27, 2019, in anticipation
of the Company’s reorganization on May 1, 2019, the HDHC Board and the HDHC sole stockholder approved HDHC’s 2019 Equity
Incentive Plan (the “2019 Plan”). Subsequent to September 30, 2024, upon the closing of the Company’s initial public
offering (which occurred on November 25, 2024), the 2024 Equity Incentive Plan (the “2024 Plan”) became effective, authorizing
the issuance of up to
The 2019 Plan allows for the grant of incentive
stock options (“ISOs”), nonqualified stock options (“NQSOs”), stock appreciation rights (“SARs”),
restricted stock, RSU awards, performance shares, and performance units to eligible participants for ten (10) years (until April 2029).
The cost of awards under the 2019 Plan generally is based on the fair value of the award on its grant date. The maximum number of shares
that may be utilized for awards under the 2019 Plan is
| Options Outstanding | Number of Shares | Weighted- Average Exercise Price Per Share | Weighted- Average Remaining Contractual Term (in years) | Aggregate Intrinsic Value | ||||||||||||
| Outstanding at December 31, 2023 | $ | $ | ||||||||||||||
| Forfeited | ( | ) | $ | |||||||||||||
| Outstanding at September 30, 2024 | $ | $ | ||||||||||||||
| Exercisable at September 30, 2024 | $ | $ | ||||||||||||||
ISOs require a recipient to remain in service
to the Company, ISOs generally vest ratably over periods ranging from one to four years from the vesting start date of the grant
and vesting of ISOs ceases upon termination of service to the Company. Vested ISOs are exercisable for three months after the date
of termination of service. The terms and conditions of any ISO shall comply in all respects with Section 422 of the Code, or any
successor provision, and any applicable regulations thereunder. The exercise price of each ISO is the fair market value of the Company’s
stock on the applicable date of grant. The Company used the mean volatility estimate from Carta’s 409A valuation based on the median
5-year volumes of select peer companies. Fair value is estimated based on a combination of shares being sold at $
There were no grants in the nine months
ended September 30, 2024 and the year ended December 31, 2023. As of September 30, 2024, the Company had $
| For the Nine Months Ended September 30, | ||||||||
| 2024 | 2023 | |||||||
| Cost of Sales | $ | $ | ||||||
| Sales and Marketing | ||||||||
| General and Administrative | ||||||||
| Total Share-based Compensation | $ | $ | ||||||
32
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 9 — STOCKHOLDERS’ EQUITY (cont.)
Restricted stock units — The RSU awards granted in 2019 under the 2019 Plan were granted at the fair market value of the Company’s stock on the applicable date of grant. RSU awards generally vest ratably over periods ranging from to years from the grant’s start date. Upon termination of service to the Company, vesting of RSU awards ceases, and most RSU grants are forfeited by the participant, unless the award agreement indicates otherwise. The majority of RSU awards are “double trigger” and both the service-based component, and the liquidity-event component (including applicable lock-up periods) must be satisfied prior to an award being settled. Upon settlement, the RSU awards are paid in shares of the Company’s common stock. The Company recognizes the compensation expense for the restricted stock units based on the fair value of the shares at the grant date amortized over the stated period for only those shares that are not subject to the double trigger.
| Restricted Stock Units | Weighted Average Exercise Price Per Share | |||||||
| Unvested and Outstanding at December 31, 2023 | $ | | ||||||
| Granted | $ | |||||||
| Forfeited/Canceled/Expired | ( | ) | $ | |||||
| Unvested and Outstanding at June 30, 2024 | ||||||||
| Granted | ||||||||
| Forfeited/Canceled/Expired | ||||||||
| Unvested and Outstanding at September 30, 2024 | $ | |||||||
During the nine months ended September 30,
2024 and 2023, the Company recognized no stock-based compensation expense in connection with RSU awards granted under the plans. Compensation
expense for RSU awards is recognized upon meeting both the time-vesting condition and the triggering event condition. During the three
and nine months ended September 30, 2024, respectively,
Equity-classified
warrants — The Company estimates the fair values of equity warrants using the
Black-Scholes option-pricing model on the date of issuance. During the three months ended September 30, 2024 and 2023, the
Company issued
Deferred Compensation — Beginning
in May 2023, certain senior level employees elected to defer a portion of their salary until such time as the Company completed
a successful public registration of its stock (which occurred subsequent to September 30, 2024, on November 25, 2024). Upon success of
the Company’s initial public offering, each employee will then be paid their deferred salary plus $
NOTE 10 — ACQUISITION OF THINKING TREE SPIRITS
Business Combinations — On February 21, 2024, the Company purchased all the outstanding stock of Thinking Tree Spirits, Inc. (“TTS”), which was accounted for as a business combination, requiring assets and liabilities assumed to be measured and recorded at their acquisition date fair values as of acquisition date. The resolution of the contingent earn out payments, will be reviewed at each subsequent reporting period, and any increases or decreases in fair value will be recorded in the income statement as an operating gain or loss.
33
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 10 — ACQUISITION OF THINKING TREE SPIRITS (cont.)
Under the terms of the stock sale, the Company
paid the shareholders of TTS $
In September 2024, the Company extended the true-up
provision under the terms of the TTS stock sale from August 31, 2024 to the date of settlement of the Thinking Tree Spirits Dissenters
Rights Process, resulting in the delay in reclassifying the TTS purchase price liability to equity (under ASC-480). Subsequent to September
30, 2024, upon the November 25, 2024 initial public offering at $
ASC 480 requires a financial instrument
to be classified as a liability if such financial instrument contains a conditional obligation that the issuer must or may settle by
issuing a variable number of its equity securities if, at inception, the monetary value of the obligation is predominantly based on a
known fixed monetary amount. In September 2024, under the terms of the TTS stock sale, the true-up provision for the $
| Amounts | ||||
| Assets: | ||||
| Inventory | $ | |||
| Other Current Assets/(Liabilities), net | ( | ) | ||
| Property and Equipment | ||||
| Intangible Asset – Thinking Tree Trade Name | ||||
| Intangible Asset – Thinking Tree Customer Relationships | ||||
| Goodwill | ||||
| Total Assets | $ | |||
| Liabilities: | ||||
| Accounts Payable and Other Current Liabilities | $ | |||
| SBA Loan | ||||
| Other Non-Current Liabilities | ||||
| Total Liabilities | ||||
| Total Purchase Consideration | $ | |||
In conjunction with the acquisition, for the
quarter ended March 31, 2024, the Company recorded estimated fair values of $
34
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 10 — ACQUISITION OF THINKING TREE SPIRITS (cont.)
Under the terms of the TTS acquisition, TTS shareholders will be eligible to receive contingent earn out payments from the Company through February 21, 2027 of:
| ● | Up to $ |
| ● | $ |
The fair value of property and equipment was estimated by applying the cost approach, which estimates fair value using replacement or reproduction cost of an asset of comparable utility, adjusted for loss in value due to depreciation and economic obsolescence. The fair value of the contingent earn-out was estimated using a discounted cash flow approach, which included assumptions regarding the probability-weighted cash flows of achieving certain capacity development milestones.
Intangible assets were determined to meet the criterion for recognition apart from tangible assets acquired and liabilities assumed. The fair values of intangible assets were estimated based on various valuation techniques including the use of discounted cash flow analyses, and multi-period excess earnings valuation approaches, which use significant unobservable inputs, or Level 3 inputs, as defined by the fair value hierarchy. These valuation inputs included estimates and assumptions about forecasted future cash flows, long-term revenue growth rates, and discount rates. The fair value of the customer relationships intangible asset was determined using a discounted cash flow model that incorporates the excess earnings method and will be amortized on an accelerated basis over the projected pattern of economic benefits of approximately 6 to 10 years.
| Life | Cost | Accumulated Amortization | Accumulated Impairment Charge | Net | ||||||||||||||
| Intangible Assets: | ||||||||||||||||||
| Thinking Tree Trade Name | $ | $ | $ | $ | ||||||||||||||
| Thinking Tree Customer Relationships | $ | $ | ||||||||||||||||
| Goodwill – Thinking Tree Acquisition | $ | $ | ||||||||||||||||
| Total | $ | $ | $ | $ | ||||||||||||||
There were no intangible assets or goodwill as of December 31, 2023.
Thinking Tree Spirits Dissenters’ Rights Process: In July 2024 three Thinking Tree Spirits shareholders served their notice to exercise dissenters’ rights under Oregon law. Dissenters’ rights statutes allow a party opposed to certain transactions to demand payment in cash for the value of their interests held rather than receive shares in the resulting entity. Parties can either agree upon a negotiated value or a dissenter who does not believe they are being fairly compensated for the value of their interests may seek a judicially determined value. In the case of a private entity, or a transaction involving private companies with no public clearing price for their stock, certain methods, models and assumptions are used to attempt to estimate or derive a fair market value. The statutory deadline has passed for any other Thinking Tree Spirits shareholders to claim dissenter’s rights.
35
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 10 — ACQUISITION OF THINKING TREE SPIRITS (cont.)
The amount being sought by the dissenters would consume most, if not all, of the amount in stock paid in the transaction, and management believes the amount of compensation they are seeking is too high.
Because this process creates uncertainty related to how many net Heritage shares are owed to the remaining Thinking Tree Spirits shareholders, management has made the decision to place any Heritage shares of stock that were to go to Thinking Tree Spirits shareholders in escrow until the matter is resolved. Likewise, any make-up shares that we assumed were to be issued at the close of the Company’s initial public offering will also be held in escrow until the same final value determination is made. This is to ensure Heritage is not double paying for the company in both shares and cash.
To the extent any amount of cash is due to the three dissenters from Heritage, management will deduct that from the total amount of consideration that had been agreed upon for the Thinking Tree Spirits acquisition, and the remaining amount due to the remaining Thinking Tree Spirits shareholders, if any, will be then paid in Heritage shares at the agreed upon transaction price per share in the original transaction. Any unused Heritage shares will be returned to the treasury and will not be considered outstanding. So long as these shares are held in escrow they will not be eligible for trading or voting.
NOTE 11 — LEASES
The Company adopted ASC Topic 842 on January 1, 2022 using the modified retrospective approach. Comparative information has not been restated and continues to be reported under ASC Topic 840, Leases, which was the accounting standard in effect for those periods. The Company has operating leases for corporate offices, warehouses, distilleries, tasting rooms and certain equipment which have been accounted for using the adopted standard. The Company’s operating lease terms include periods under options to extend or terminate the operating lease when it is reasonably certain that the Company will exercise that option in the measurement of its operating lease ROU assets and liabilities. The Company considers contractual-based factors such as the nature and terms of the renewal or termination, asset-based factors such as the physical location of the asset and entity-based factors such as the importance of the leased asset to the Company’s operations to determine the operating lease term. The Company generally uses the base, non-cancelable lease term when determining the operating lease ROU assets and lease liabilities. The ROU asset is tested for impairment whenever events or changes in circumstances indicate that the carrying amount may not be fully recoverable in accordance with Accounting Standards Codification Topic 360, Property, Plant, and Equipment.
| Three Months Ended September 30, | Nine Months Ended September 30, | |||||||||||||||
| 2024 | 2023 | 2024 | 2023 | |||||||||||||
| Lease Cost: | ||||||||||||||||
| Amortization of Right-of-Use Assets (finance) | $ | $ | $ | $ | ||||||||||||
| Interest on Finance Lease Liabilities | ||||||||||||||||
| Operating lease cost(1) | ||||||||||||||||
| Total lease cost | $ | $ | $ | $ | ||||||||||||
| (1) |
36
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 11 — LEASES (cont.)
| September 30, | ||||||||
| 2024 | 2023 | |||||||
| Weighted-average remaining lease term – operating leases (in years) | ||||||||
| Weighted-average discount rate – operating leases | % | % | ||||||
The Company’s ROU assets and liabilities
for operating leases were $
| Amounts | ||||
| Years Ending | ||||
| $ | ||||
| 2025 | ||||
| 2026 | ||||
| 2027 | ||||
| 2028 | ||||
| thereafter | ||||
| Total lease payments | $ | |||
| Less: Interest | ( | ) | ||
| Total Lease Liabilities | $ | |||
NOTE 12 — COMMITMENTS AND CONTINGENCIES
As an inducement to obtain financing in 2022
and 2023 through convertible notes, the Company agreed to pay a portion of certain future revenues we may receive from the sale of FBLLC
or the Flavored Bourbon brand to the investors in such financings in the amount of
In July 2024, three Thinking Tree Spirits shareholders served their notice to exercise dissenters’ rights under Oregon law Dissenters’ rights statutes. (See Note 16.)
The Company maintains operating leases for various facilities. See Note 11, Leases, for further information.
Litigation — From time to time, the Company may become involved in various legal proceedings in the ordinary course of its business and may be subject to third-party infringement claims.
In the normal course of business, the Company may agree to indemnify third parties with whom it enters into contractual relationships, including customers, lessors, and parties to other transactions with the Company, with respect to certain matters. The Company has agreed, under certain conditions, to hold these third parties harmless against specified losses, such as those arising from a breach of representations or covenants, other third-party claims that the Company’s products when used for their intended purposes infringe the intellectual property rights of such other third parties, or other claims made against certain parties. It is not possible to determine the maximum potential amount of liability under these indemnification obligations due to the Company’s limited history of prior indemnification claims and the unique facts and circumstances that are likely to be involved in each claim.
37
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 12 — COMMITMENTS AND CONTINGENCIES (cont.)
As of September 30, 2024 and December 31, 2023, the Company has not been subject to any pending litigation claims.
Management Fee — The Company is required to pay a monthly management fee to Summit Distillery, Inc (see Note 14).
NOTE 13 — RETIREMENT PLAN
The Company sponsors a traditional 401(k), Roth 401(k) and profit-sharing plan (the “Plan”), in which all eligible employees may participate after completing 3 months of employment. No contributions have been made by the Company during the nine months ended September 30, 2024 and 2023.
NOTE 14 — RELATED-PARTY TRANSACTIONS
Management Agreement
On October 6, 2014, the Company entered
into a management agreement with Summit Distillery, Inc., an Oregon corporation, to open a new Heritage Distilling Company location in
Eugene, Oregon. The Company engaged Summit Distillery, Inc., to manage the Eugene location for an annual management fee. The principals
and sole owners of Summit Distillery, Inc., are also shareholders of HDHC. For each of the three months ended September 30,
2024 and 2023, the Company expensed a management fee of $
2022 and 2023 Convertible Notes
During 2022, the Company issued multiple unsecured
convertible promissory notes under the terms of the 2022 Notes to a related party who is a current shareholder of the Company and owns
more than
During 2023, the Company issued multiple additional
unsecured convertible promissory notes under the terms of the 2023 Notes to the same related party for a principal sum of $
As
of September 30, 2024, the fair value of the related party convertible notes and warrant liabilities was $
In October 2023, the related party agreed
to exchange its then held 2022 and 2023 Convertible Promissory Notes for
As
of September 30, 2024, $
38
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 14 — RELATED-PARTY TRANSACTIONS (cont.)
2023 Barrel Production Contract
During 2023, the Company entered into a distilled
spirits barreling production agreement with the related party for production of
Factoring Agreement(s)
In May 2024, the Company raised $
As of July 1, 2024, the Company raised an
additional aggregate of $
In September 2024, the $
In September 2024, the Company purchased
39
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 14 — RELATED-PARTY TRANSACTIONS (cont.)
In October 2024, the Company sold
On November 22, 2024 (Subsequent to September 30, 2024, and prior to
the Company’s initial public offering on November 25, 2024), the related party exchanged
NOTE 15 — BASIC AND DILUTED NET LOSS PER SHARE
The Company computes basic net income (loss)
per share by dividing net income (loss) for the period by the weighted-average number of common shares outstanding during the period.
The Company computes diluted net income (loss) per share by dividing net income (loss) for the period by the weighted-average number
of common shares outstanding during the period, plus the dilutive effect of the stock options, RSU awards and exercisable common stock
warrants, as applicable pursuant to the treasury stock method, and the convertible notes, as applicable pursuant to the if-converted
method.
| For the Three Months Ended September 30, | ||||||||
| 2024 | 2023 | |||||||
| Basic earnings per share of common stock: | ||||||||
| Net Income (Loss) for the period | $ | ( | ) | $ | ( | ) | ||
| Preferred stock dividend | ( | ) | ||||||
| Net income (loss) for the period – basic | $ | ( | ) | $ | ( | ) | ||
| Weighted average number of shares of common stock - basic | ||||||||
| Net Income (Loss) per share of common stock - basic | $ | ( | ) | $ | ( | ) | ||
| Diluted earnings per share of common stock: | ||||||||
| Net income (loss) for the period - basic | $ | ( | ) | $ | ( | ) | ||
| Change in fair value of dilutive convertible notes | ||||||||
| Change in fair value of dilutive warrants | ||||||||
| Net Income (loss) for the period - diluted | $ | ( | ) | $ | ( | ) | ||
| Weighted average number of shares of common stock - basic | ||||||||
| Convertible notes | - | |||||||
| Warrants | - | |||||||
| Weighted average number of shares of common stock - diluted | ||||||||
| Net Income (Loss) per share of common stock - diluted | $ | ( | ) | $ | ( | ) | ||
40
Heritage Distilling Holding
Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 15 — BASIC AND DILUTED NET LOSS PER SHARE (cont.)
| For the Nine Months Ended September 30, | ||||||||
| 2024 | 2023 | |||||||
| Basic earnings per share of common stock: | ||||||||
| Net Income (Loss) for the period | $ | $ | ( | ) | ||||
| Preferred stock dividend | ( | ) | ||||||
| Net income (loss) for the period - basic | $ | $ | ( | ) | ||||
| Weighted average number of shares of common stock - basic | ||||||||
| Net Income (Loss) per share of common stock - basic | $ | $ | ( | ) | ||||
| Diluted earnings per share of common stock: | ||||||||
| Net income (loss) for the period - basic | $ | $ | ( | ) | ||||
| Change in fair value of dilutive convertible notes | ( | ) | ||||||
| Change in fair value of dilutive warrants | ( | ) | ||||||
| Net Income (loss) for the period - diluted | $ | ( | ) | $ | ( | ) | ||
| Weighted average number of shares of common stock - basic | ||||||||
| Convertible notes | ||||||||
| Warrants | ||||||||
| Weighted average number of shares of common stock - diluted | ||||||||
| Net Income (Loss) per share of common stock - diluted | $ | ( | ) | $ | ( | ) | ||
Diluted earnings per share reflect the potential
dilution of securities that could share in the earnings of an entity.
For
the Three and Nine | ||||||||
| 2024 | 2023 | |||||||
| ISOs | ||||||||
| RSUs | ||||||||
| Equity-classified Warrants | ||||||||
| Liability-classified Warrants 2022 Notes | ||||||||
| Convertible Notes | ||||||||
| Preferred Stock | ||||||||
| Total | ||||||||
41
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 16 — SUBSEQUENT EVENTS
For its condensed consolidated financial statements as of September 30, 2024 and for the period then ended, the Company evaluated subsequent events through the date these financial statements were issued. Other than the items noted below, there were no subsequent events identified for disclosure as of the date the financial statements were issued.
Subsequent to September 30, 2024, on November
25, 2025, the Company consummated its IPO whereby it sold a total of
Concurrent with the closing of the IPO on November
25, 2024, the Company consummated a private offering to certain of its existing security holders, of common stock warrants to purchase
an aggregate of up to
Concurrent with the closing of the IPO on November 25, 2024, any contingencies disclosed above related to the accounting treatment recognizing the conversion of debt to equity for the following private transactions were lifted as a result of the IPO (see Notes 5, 6, 7 and 8):
| a) | The 2022 and 2023 Convertible Promissory Notes which were previously exchanged for |
| b) | The 2023 Series — Convertible Whiskey Special Ops 2023 Notes and related warrants which were previously exchanged for |
| c) | The $ |
| d) | The $ |
In addition to the Common Warrants discussed
above, pursuant to the Underwriting Agreement dated November 21, 2024, by and between the Company and the underwriters named therein
(the “Representative”), we issued
Subsequent to September 30, 2024, the Company’s
2024 Equity Incentive Plan (authorizing up to
42
Heritage Distilling Holding Company, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
NOTE 16 — SUBSEQUENT EVENTS (cont.)
Under
the terms of the February 21, 2024 TTS acquisition, the Company paid the shareholders of TTS $
In October 2024, the Company sold 250 barrels
of aged whiskey to a related party for $
In October 2024, the holders of the 2022 and 2023 Convertible Promissory Notes that had entered into a Subscription Exchange Agreement to exchange into equity the value of their 2022 and 2023 Convertible Notes (with all accrued interest and fees through, and effective as of, June 30, 2023) extended the date by which the holders would have the right to exchange the common stock issued under the Subscription Exchange Agreement for promissory notes (the “New Notes”) on terms substantially similar to the Notes exchanged (contingent upon the consummation of the Company’s initial public offering) if the Company has not listed the common stock on a national or international securities exchange from October 31, 2024 to February 28, 2025.
On November 22, 2024 (Subsequent to September 30, 2024, and prior to
the Company’s initial public offering on November 25, 2024), a related party exchanged
43
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operation
MANAGEMENT’S DISCUSSION AND ANALYSIS
OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and the related notes and other financial information included elsewhere in this Form 10-Q. In addition to historical consolidated financial information, the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed elsewhere in this Form 10-Q. Unless the context otherwise requires, for the purposes of this section, “Heritage,” “we,” “us,” “our,” or the “Company” refer to Heritage Distilling Holding Company, Inc. and its subsidiaries.
Business Overview
We are a craft distiller producing, marketing and selling a diverse line of award-winning craft spirits, including whiskeys, vodkas, gins, rums, and “ready-to-drink” canned cocktails. We recognize that taste and innovation are key criteria for consumer choices in spirits and innovate new products for trial in our company-owned distilleries and tasting rooms. We believe we have developed differentiated products that are responsive to consumer desires for rewarding and novel taste experiences.
We compete in the craft spirits segment, which is the most rapidly-growing segment of the overall $288 billion spirits market. According to the American Craft Spirits Association, a craft distillery is defined generally as a distillery that produces fewer than 750,000 gallons annually and holds an ownership interest of 51% or more of a distilled spirits plant that is licensed by the Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of the Treasury. According to the Craft Spirits Global Market Report 2023 of Grand View Research, the craft spirits segment had revenues of more than $21.4 billion in 2023 and is estimated to grow at a compound annual growth rate (“CAGR”) of 29.4% between 2024 and 2030. We believe we are well positioned to grow more than the growth rate of the market by increasing our marketing efforts, increasing the size of our sales teams and broadening our wholesale distribution.
Out of the more than 2,600 craft producers in North America, we have been recognized with more awards for our products from the American Distilling Institute, the leading independent spirits association in the U.S., than any other North American craft distiller for each of the last ten years. Plus, numerous other Best of Class, Double Gold and Gold medals from multiple national and international spirits competitions. We are one of the largest craft spirits producers on the West Coast based on revenues and are developing a national reach in the U.S. through traditional sales channels (wholesale, on-premises and e-commerce) and our unique and recently-developed Tribal Beverage Network (“TBN”) sales channel. Based upon our revenues and our continued track record of winning industry awards in an increasingly competitive environment, we believe we are one of the leading craft spirits producers in the United States.
We sell our products through wholesale distribution, directly to consumers through our five owned and operated distilleries and tasting rooms located in Washington and Oregon and by shipping directly to consumers on-line where legal. Currently, we sell products primarily in the Pacific Northwest with limited distribution in other states throughout the U.S. In addition, in collaboration with Native American tribes, we have recently developed a new sales, manufacturing and distribution channel on tribal lands that we expect will increase and broaden the recognition of our brand as that network expands nationally.
Our growth strategy is based on three primary areas. First, we are focused on growing our direct-to-consumer (“DtC”) sales via shipping to legal purchasers to their homes where allowed. We currently use a three-tier compliant, third-party platform to conduct these sales and deliveries in 46 states in which approximately 96.8% of the U.S. population reside. This allows us to develop a relationship directly with the consumer through higher-margin sales while collecting valuable data about our best performing products. We can then use this data to target the consumer based on location, age, key demographics and product types. With the data collected, we can also retarget and resell to them generating more revenue.
44
Our DtC sales also support our second growth area, which entails growing our wholesale volume with our distributors through key national accounts both on-premises and off-premises. By building brand recognition for key products in selected regions or states through DtC sales, we can better support the wholesale launch, marketing and product pull-through of those products in partnership with wholesalers in those targeted states. While DtC sales result in singular high-margin sales, growing volume through wholesale distribution is the most efficient way to drive large-scale growth across retail chains.
Third, we are focused on expanded growth of our collaboration with Native American tribes through the TBN model we created. In concert with tribal partners, this sales channel includes Heritage-branded micro production hubs, Heritage-branded stores and tasting rooms and the sale of our products and new tribally-branded products. In the typical TBN collaboration, the tribes will own these businesses and we will receive a royalty on gross sales through licenses we grant to use our brands, products, recipes, programs, IP, new product development, on-going compliance support and the other support we provide. The TBN is expected to form a network of regional production hubs that will support product trials and sampling, and will generate sales of finished, intermediate and bulk spirits depending on location, equipment and market. Importantly, because these premium spirits will be produced locally, we believe the TBN will promote the positioning of our brands as local and regional. We expect that, as the brands grow and the TBN footprint expands, there will be an important synergy with increased adoption and growth through our wholesale channels in the regions where the TBN locations are driving trial and awareness. Similarly, as demand for our products grows through our wholesale channels, there should be a positive effect on the demand for our products through the tribal distilleries.
Key Factors Affecting Our Operating Results
Management believes that our performance and future success depend on many factors that present significant opportunities, but also pose challenges, including the following:
Pricing, Product Cost and Margins
To date, most of our revenue has been generated by retail sales of our spirits in our retail tasting rooms and through our eCommerce platform. Having completed the construction of our existing production facilities and contracted with established distributors, we now intend to focus our production capacity, record of success in developing award-winning products, and a portion of the net proceeds from the Company’s IPO on the growth of our wholesale channel. Going forward, we expect to sell our products in a variety of vertical industry markets in partnership with our distributors across states and geographic regions. Pricing may vary by region due to market-specific dynamics and various layers of taxes applied by the states at the different steps of distribution and retail sales. As a result, our financial performance will depend, in part, on the mix of our sales in different markets during a given period and our ability to scale efficiently.
We have experienced inflation in some of our raw inputs, particularly in grains, bottles, cans and barrels. Some of these price increases began to moderate beginning in the second half of 2021, such as in grain. Grain prices increased due to supply chain issues associated with the war in Ukraine and the increased input cost of fertilizers tied to high natural gas prices. Grain prices have moderated as some additional sources of supply opened up and the market price for grain has come down from its recent historic highs. Aluminum prices for cans and bottles increased in 2021 and early 2022, but began to decline in the second half of 2022, and we were able to achieve more favorable pricing based on larger order quantities in late 2022. While glass bottle prices also increased, we were able to lock in pricing for two years at favorable prices in 2021. In 2023, our suppliers indicated their price increases were moderating and their supply chains were returning to normal. During the uncertain periods in 2021 and 2022, we elected to take possession of glass bottle quantities designed to last two years at favorable prices, insulating these costs to a measurable degree moving into 2024. The cost of oak barrels necessary for the aging of spirits escalated by approximately 30% since the beginning of 2022 due to the growing demand for barrels needed to age whiskey and constraints in the raw oak market. While constraints in the freight market caused historically high shipping rates, those shipping rates were returning to their previous levels until the subsequent bankruptcy announcements by several freight companies in the U.S. Those bankruptcies, when combined with high diesel prices and a lack of licensed drivers, continued to cause uncertainty in the freight markets. More recently we have seen freight prices moderate. Likewise, employees are facing financial stress as inflation hits them at home, and their desire for more compensation creates higher cost pressures on overall operations absent finding offsetting cost efficiencies. In addition, the annual minimum wage increases for hourly retail and production staff in the states in which we operate are higher than other parts of the U.S. Unlike singular commodity spikes in the recent past due to an isolated incident, or short-term supply chain issues, the confluences of these factors created pressure across all parts of our operations, requiring us to manage each aspect carefully. Finally, we have begun to see a change in the buying habits of consumers who are looking for “experiences” rather than buying “things,” and we believe consumers are electing to buy fewer but more premium items. As a result, we must re-examine how we engage with consumers at retail and online to ensure we stay relevant.
45
On the positive side, there is an excess of quality aged bourbon in Kentucky in which barrels have accumulated to never before seen levels as investors piled into the idea of owning barrels of whiskey and bourbon to capitalize on their price appreciation. As a result of the buildup of inventory we are seeing price fall for wholesale barrel sales, which works in our favor as we look to expand our Salute Series line of spirits. In some cases, the price for barrels of quality aged Kentucky bourbon in bulk have fallen by more than half, reducing our input costs for our most premium products. We view this as a tremendous arbitrage opportunity that works in our favor just as we expand our offerings under the Salute Series.
Continued Investment and Innovation
Our performance is dependent on our ability to continue to develop products that resonate with consumers. It is essential that we continually identify and respond to rapidly-evolving consumer trends, develop and introduce innovative new products, enhance our existing products, and generate consumer demand for our products. Management believes that investment in beverage product innovation will contribute to long-term revenue growth, especially in the premium and ultra-premium segments.
Key Components of Results of Operations
Net Sales
Our net sales consist primarily of the sale of spirits and services domestically in the United States. Customers consist primarily of wholesale distributors and direct consumers. Substantially all revenue is recognized from products transferred at a point in time when control is transferred, and contract performance obligations are met. Service revenue represents fees for distinct value-added services that we provide to third parties, including production, bottling, marketing, consulting and other services, including for the TBN, aimed at growing and improving brands and sales. Service revenue is recognized over the period in which the service is provided.
Cost of Sales
We recognize the cost of sales in the same manner that the related revenue is recognized. Our cost of sales consists of product costs, including manufacturing costs, duties and other applicable importing costs, shipping and handling costs, packaging, warranty replacement costs, fulfillment costs, warehousing costs, and certain allocated costs related to management, facilities and personnel-related expenses associated with supply chain logistics.
Gross Profit and Gross Margin
Our gross profit is the difference between our revenues and cost of sales. Gross margin percentage is obtained by dividing gross profit by our revenue. Our gross profit and gross margin are, or may be, influenced by several factors, including:
| ● | Market conditions that may impact our pricing; |
| ● | Our cost structure for manufacturing operations, including contract manufacturers, relative to volume, and our product support obligations; |
| ● | Our capacity utilization and overhead cost absorption rates; |
| ● | Our ability to maintain our costs on the components that go into the manufacture of our products; and |
| ● | Seasonal sales offerings or product promotions in conjunction with plans created with our distributors or retail channels. |
We expect our gross margins to fluctuate over time, depending on the factors described above.
Sales and Marketing
Sales and marketing expenses consist primarily of employee-related costs for individuals working in our sales and marketing departments, our tasting room general managers and Cask Club directors, our hourly tasting room sales associates, the executives to whom all general managers report, and the executives whose primary function is sales or marketing, and rent and associated costs for running each tasting room. The expenses include our personnel responsible for managing our e-commerce platform, wages, commissions and bonuses for our outside sales team members who market and sell our products to distributors and retail end users and the associated costs of such sales. Sales and marketing expenses also include the costs of sports and venue sponsorships, radio, television, social media, influencers, direct mail and other traditional marketing costs, costs related to trade shows and events and an allocated portion of overhead costs. We expect our sales and marketing costs will increase as we expand our headcount, open new locations in partnership with tribes, expand our wholesale distribution footprint and initiate new marketing campaigns.
46
General and Administrative
General and administrative expenses consist primarily of personnel-related expenses associated with our executive, finance, legal, insurance, information technology and human resources functions, as well as professional fees for legal, audit, accounting and other consulting services, and an allocated portion of overhead costs. We expect our general and administrative expenses will increase on an absolute dollar basis as a result of operating as a public company, including expenses necessary to comply with the rules and regulations applicable to companies listed on a national securities exchange and related to compliance and reporting obligations pursuant to the rules and regulations of the SEC, as well as increased expenses for general and director and officer insurance, investor relations, and other administrative and professional services. In addition, we expect to incur additional costs as we hire additional personnel and enhance our infrastructure to support the anticipated growth of our business. We expect that the one-time large costs associated with preparing our initial public offering will not need to be recurring expenses, allowing us to focus on baseline costs.
As of September 30, 2024, we had outstanding restricted stock units (“RSUs”) that, upon vesting, will settle into an aggregate of 11,064 shares based upon the grant date with a fair value of $157.89 and 232,025 shares based upon the grant date with a fair value of $4.00. We will recognize an aggregate of $2,674,995, of previously-unrecognized compensation expense for RSU awards upon completion of the Company’s IPO. Included above are an aggregate of 232,025 RSUs to employees, directors and consultants that the Board of Directors approved in May 2024, with a fair grant value of $4.00 per unit. These RSUs contain a double trigger and, upon grant, were deemed to have met their time-based service requirements for vesting. They will settle on the expiration of the lock-up agreements that were entered into in connection with the Company’s IPO.
Interest Expense
Interest expenses include cash interest accrued on our secured debt, cash interest and non-cash interest paid or accrued on our notes payable, interest on leased equipment or assets, and costs and interest on credit cards.
Change in Fair Value of Convertible Notes and Warrant Liabilities
We elected the fair value option for the convertible notes we issued in 2022 and 2023 (the “Convertible Notes”) and the warrants that were issued in connection with the Convertible Notes under ASC Topic 825, Financial Instruments, with changes in fair value reported in our consolidated statements of operations as a component of other income (expense). We believe the fair value option better reflects the underlying economics of the Convertible Notes and the related warrants given their embedded conversion or exercise features. As a result, the Convertible Notes and the related warrants were recorded at fair value upon issuance and were subsequently, and will continue to be, remeasured at each reporting date until settled or converted. Accordingly, the Convertible Notes and the related warrants are recognized initially and subsequently (through and including their exchange for common stock, or in the case of the warrants, the fixing of their exercise price) at fair value, inclusive of their respective accrued interest at their stated interest rates, which are included in convertible notes on our consolidated balance sheets. The changes in the fair value of the Convertible Notes and related warrants are recorded as “changes in fair value” as a component of other income (expenses) in our consolidated statements of operations. The changes in fair value related to the accrued interest components of the Convertible Notes are also included within the single line of change in fair value of convertible notes on our consolidated statements of operations.
Changes in Fair Value of Investment in Flavored Bourbon, LLC
As of September 30, 2024 and December 31, 2023, we had a 12.2% and 15.1% ownership interest in Flavored Bourbon, LLC, respectively, and did not record any impairment charges related to our investment in Flavored Bourbon, LLC for the year ended December 31, 2023. In January 2024, Flavored Bourbon LLC conducted a capital call, looking to raise $12 million from current and new investors at the same valuation as its last raise. We chose not to participate in the raise, but still retained our rights to full recovery of our capital account of $25.3 million, with the Company being guaranteed a pay out of this $25.3 million, which we must be paid in the event the brand is sold to a third party, or we can block such sale. As of September 30, 2024, a total of $9,791,360 of the $12 million had been raised, with the remainder targeted to be raised by the end of 2024. We retain a 12.2% ownership interest in this entity plus a 2.5% override in the waterfall of distributions. As a result of the January 2024 capital call, in accordance with adjusting for observable price changes for similar investments of the same issuer pursuant to ASC 321 as noted above, we performed a qualitative assessment of our Investment in Flavored Bourbon, LLC. On the basis of our analysis we determined that the fair value of our Investment in Flavored Bourbon, LLC, should be adjusted to $14,285,000, with the resulting increase in fair value of $3,421,000 recorded as gain on increase in value of Flavored Bourbon, LLC on our condensed consolidated statement of operations for the six months ended June 30, 2024.
47
Changes in Fair Value of Convertible Notes
As of September 30, 2024, the fair value of the Convertible Notes that were issued in 2022 and 2023 and were exchanged in October and November 2023 for a fixed number of shares of common stock and prepaid warrants, was revalued to $18,482,353, which reflected the impact of the then-anticipated pricing of the Company’s IPO of $5.00 per share in the valuation calculation methodology, resulting in a $17,801,538 decrease in the fair value of such notes. Upon the effectiveness of the Company’s IPO, the September 30, 2024 fair value of the Convertible Notes will be reclassified from a liability to equity in the aggregate amount of $18,482,353 (representing $15,278,168 of paid in capital from the 3,312,148 shares of common stock and 507,394 prepaid warrants for which the Convertible Notes were exchanged multiplied by the price per share of our common stock in the Company’s IPO of $4.00 per share, with the remaining $3,204,185 will be recorded as a gain for the decrease of the fair value of those Convertible Notes for the period from September 30, 2024 to the date of the closing of the Company’s IPO.
As of September 30, 2024, the fair value of the convertible notes issued in 2024 and related warrant liabilities, which notes and warrants were exchanged for 2,399,090 shares of common stock and 546,927 prepaid warrants in April 2024, was $14,283,752 and $18,658, respectively, which reflected the impact of the then-anticipated pricing in the Company’s IPO of $5.00 per share in the valuation calculation methodology. Upon the consummation of the Company’s IPO, the September 30, 2024 fair value of such convertible promissory notes and related warrant liabilities in the aggregate amount of $14,302,410 were reclassified from a liability to equity in the aggregate amount of $14,302,410 (representing $11,784,068 of paid in capital from the 2,399,090 shares of common stock and 546,927 prepaid warrants for which the Convertible Notes were exchanged multiplied by the $4.00 price per share of our common stock in the Company’s IPO, with the remaining $2,518,342 will be recorded as a gain for the decrease of the fair value of those convertible notes and related warrant liabilities for the period from September 30, 2024 to the date of the closing of the Company’s IPO.
As the exchange of the Convertible Notes to common stock was conditioned upon the closing of an initial public offering of our common stock prior to a specified date, the aggregate fair value of the Convertible Notes were reflected as a liability on our consolidated balance sheet until the closing of the Company’s IPO, at which time the Convertible Notes were reclassified from convertible notes payable to equity as the remaining contingency to the exchange of the Convertible Notes to common stock had been satisfied. With the satisfaction of that remaining contingency, the exchange of the convertible notes payable for common stock qualified for equity classification. See also Notes 5 and 16 to our unaudited interim condensed consolidated financial statements for the three and nine months ended September 30, 2024 included elsewhere in this Form 10-Q.
Changes in Fair Value of Warrant Liabilities
We issued certain warrants for the purchase of shares of our common stock in connection with certain Convertible Notes and classified such warrants as liabilities on our consolidated balance sheet pursuant to ASC Topic 480 because, when issued, the warrants were to settle by issuing a variable number of shares of our common stock based on the then-unknown price per share of our common stock in the Company’s IPO. The warrant liabilities were initially recorded at fair value on the issuance date of each warrant and are subsequently remeasured to fair value at each reporting date. Changes in the fair value of the warrant liabilities are recognized as a component of other income (expense) in the consolidated statements of operations. As originally drafted, changes in the fair value of the warrant liabilities are recognized until the warrants are exercised, expire or qualify for equity classification.
48
In April 2024, certain of such warrants and the related Convertible Notes were exchanged (contingent upon the consummation of our IPO) for common stock. The remaining warrants, which remained outstanding subsequent to the closing of our IPO, were amended to fix the exercise price at $6.00 per share effective upon the closing of our IPO, thereby removing the floating price optionality. See also Notes 5 and 16 to our unaudited interim condensed consolidated financial statements for the three and nine months ended September 30, 2024 included elsewhere in this Form 10-Q.
Income Taxes
Our income tax provision consists of an estimate for U.S. federal and state income taxes based on enacted rates, as adjusted for allowable credits, deductions, uncertain tax positions, changes in deferred tax assets and liabilities and changes in tax law.
Comparison of the Results of Operations for the Three Months Ended September 30, 2024 and 2023
The following table summarizes our results of operations for three months ended September 30, 2024 and 2023.
| For the Three Months Ended September 30, | ||||||||||||
| 2024 | 2023 | Change | ||||||||||
| NET SALES | ||||||||||||
| Products | $ | 1,375,230 | $ | 1,189,414 | $ | 185,816 | ||||||
| Services | 386,204 | 898,616 | (512,412 | ) | ||||||||
| Total Net Sales | 1,761,434 | 2,088,030 | (326,596 | ) | ||||||||
| COST OF SALES | ||||||||||||
| Products | 1,117,516 | 1,149,953 | (32,437 | ) | ||||||||
| Services | 14,175 | 222,423 | (208,248 | ) | ||||||||
| Total Cost of Sales | 1,131,691 | 1,372,376 | (240,685 | ) | ||||||||
| Gross Profit | 629,743 | 715,654 | (85,911 | ) | ||||||||
| OPERATING EXPENSES | ||||||||||||
| Sales and Marketing | 1,271,063 | 1,469,778 | (198,715 | ) | ||||||||
| General and Administrative | 1,438,770 | 1,303,202 | 135,568 | |||||||||
| Total Operating Expenses | 2,709,833 | 2,772,980 | (63,147 | ) | ||||||||
| Operating Loss | (2,080,090 | ) | (2,057,326 | ) | (22,764 | ) | ||||||
| OTHER INCOME (EXPENSE) | ||||||||||||
| Interest Expense | (661,643 | ) | (687,018 | ) | 25,375 | |||||||
| Gain on investments | - | - | - | |||||||||
| Change in Fair Value of Convertible Notes | (720,550 | ) | (686,963 | ) | (33,587 | ) | ||||||
| Change in Fair Value of Warrant Liabilities | 29,288 | (2,605 | ) | 31,893 | ||||||||
| Change in fair value of contingency liability | - | - | - | |||||||||
| Other Income | 64 | 3,865 | (3,801 | ) | ||||||||
| Total Other Expense | (1,352,841 | ) | (1,372,721 | ) | 19,880 | |||||||
| Income/(Loss) Before Income Taxes | (3,432,931 | ) | (3,430,047 | ) | (2,884 | ) | ||||||
| Income Taxes | - | - | - | |||||||||
| Net Income/(Loss) | $ | (3,432,931 | ) | $ | (3,430,047 | ) | $ | (2,884 | ) | |||
| Net Income/(Loss) Per Share, Basic | $ | (8.02 | ) | $ | (8.99 | ) | $ | 0.37 | ||||
| Weighted Average Common Shares Outstanding, Basic | 441,933 | 381,518 | 47,040 | |||||||||
| Net Income/(Loss) Per Share, Diluted | $ | (8.02 | ) | $ | (8.99 | ) | $ | 8.18 | ||||
| Weighted Average Common Shares Outstanding, Diluted | 441,933 | 381,518 | 4,198,304 | |||||||||
49
Net Sales
Net sales were approximately $1,761,000 and $2,088,000 for the three months ended September 30, 2024 and 2023, respectively, a decrease of approximately $327,000, or 15.7%, period over period. The decrease in net sales resulted primarily from:
| ● | an increase in product sales of approximately $186,000, or 15.6%, to approximately $1,375,000 for the three months ended September 30, 2024, compared to approximately $1,189,000 for the three months ended September 30, 2023, due mainly to the launch of the Salute Series product line in November 2023. |
| ● | a decrease of approximately $512,000, or 57.1%, in services sales, to approximately $386,000 for the three months ended September 30, 2024 compared to approximately $899,000 for the three months ended September 30, 2023 resulting primarily from the termination of a modest third-party bottling contract in January 2024. |
The decision in January 2024 to terminate the low margin production contract in favor of focusing our effort and resources on higher margin activities is demonstrating success, as we saw our gross margin of 34% for the quarter ending September 30, 2023 increase to 35% in the quarter ending September 30, 2024.
The approximately $186,000 net increase in products sales, period over period, included:
| Three Months Ended September 30, (rounded to $000’s) | ||||||||||||
| Products Sales | 2024 | 2023 | Change | |||||||||
| Wholesale | $ | 492,000 | $ | 519,000 | $ | (27,000 | ) | |||||
| Retail | 845,000 | 670,000 | 175,000 | |||||||||
| Third Party | 38,000 | — | 38,000 | |||||||||
| $ | 1,375,000 | $ | 1,189,000 | $ | 186,000 | |||||||
| ● | The approximately $175,000 increase in retail products sales was primarily a result of the launch of our Salute Series line in November 2023 that we continued to grow through the first nine months of 2024. As we worked through the preparation of our initial public offering, we were cash constrained, limiting our ability to keep some products in stock and our ability to fully focus on deploying our digital marketing strategy. |
| ● | The approximately $38,000 increase in third-party products sales was primarily a result of our production of bulk spirits under contract for third parties as we moved our focus to high margin activities, |
The approximately $513,000 decrease in net sales of services period over period included:
| Three Months Ended September 30, (rounded to $000’s) | ||||||||||||
| Services Sales | 2024 | 2023 | Change | |||||||||
| Third Party Production | $ | 6,000 | $ | 255,000 | $ | (249,000 | ) | |||||
| Retail Services | 380,000 | 389,000 | (9,000 | ) | ||||||||
| Consulting and Other | — | 255,000 | (255,000 | ) | ||||||||
| $ | 386,000 | $ | 899,000 | $ | (513,000 | ) | ||||||
| ● | The approximately $249,000 decrease in third-party production resulted from the ending of a modest third-party bottling contract as of January 31, 2024. The bulk of our revenue in this category included production services revenue related to a contract we had to produce a gin for a large international spirit brand owner; contract bottling services; and third-party barrel storage revenues. We expect our barrel storage revenue to continue to increase as more third-party barrels are put into our warehouse. We terminated our gin production contract in early January 2024 as we shifted our focus toward applying our resources in higher-margin activities under our own core brands and programs and reducing risks associated with hourly labor in certain markets. |
| ● | The approximately $9,000 decrease in retail services included Cask Club sales increasing $27,000 and Cocktail orders in the tasting rooms increasing $49,000, offset by Tastings decreasing $18,000. |
| ● | The approximately $255,000 decrease in Consulting and Other sales was primarily due to timing of projects and no TBN Consulting in the three months ended September 30, 2024. |
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Cost of Sales
Cost of sales were approximately $1,132,000 and $1,372,000 for the three months ended September 30, 2024 and 2023, respectively, a decrease of approximately $240,000, or 17.5%, period over period. The reduction in cost of sales resulted primarily from an approximately $240,000 decrease in services cost of sales, to approximately $14,000 for the three months ended September 30, 2024 compared approximately $222,000 for the three months ended September 30, 2023.
| Three Months Ended September 30, (rounded to $000’s) | ||||||||||||
| Total Cost of Sales | 2024 | 2023 | Change | |||||||||
| Products | $ | 1,118,000 | $ | 1,150,000 | $ | (32,000 | ) | |||||
| Services | 14,000 | 222,000 | (208,000 | ) | ||||||||
| $ | 1,132,000 | $ | 1,372,000 | $ | (240,000 | ) | ||||||
The approximately $32,000 decrease in net products cost of sales period over period included: an increase in product cost of approximately $35,000 to approximately $636,000 for the three months ended September 30, 2024, from approximately $601,000 for the three months ended September 30, 2023 and a decrease in unabsorbed overhead of approximately $67,000 to approximately $482,000 as of September 30, 2024 from approximately $549,000 as of September 30, 2023. A decrease in unabsorbed overhead indicates a more efficient use of facilities and equipment, helping to increase the gross margin on each unit made. We began analyzing unabsorbed overhead as a separate component of cost of sales in 2022.
| Three Months Ended September 30, (rounded to $000’s) | ||||||||||||
| Components of Products Cost of Sales | 2024 | 2023 | Change | |||||||||
| Product Cost (from inventory) | $ | 636,000 | $ | 601,000 | $ | 35,000 | ||||||
| Overhead – Unabsorbed | 482,000 | 549,000 | (67,000 | ) | ||||||||
| $ | 1,118,000 | $ | 1,150,000 | $ | (32,000 | ) | ||||||
| Three Months Ended September 30, | ||||||||||||
| Components of Products Cost of Sales | 2024 | 2023 | Change | |||||||||
| Product Cost (from inventory) | 56.9 | % | 52.3 | % | 4.6 | % | ||||||
| Overhead – Unabsorbed | 43.1 | % | 47.7 | % | (4.6 | )% | ||||||
| 100.0 | % | 100.0 | % | 0.0 | % | |||||||
The approximately $35,000 decrease in net products cost of sales period over period is further detailed as follows:
| Three Months Ended September 30, (rounded to $000’s) | ||||||||||||
| Cost of Sales Products Sales | 2024 | 2023 | Change | |||||||||
| Spirits – Wholesale | $ | 347,000 | $ | 354,000 | $ | (7,000 | ) | |||||
| Spirits – Retail | 211,000 | 184,000 | 27,000 | |||||||||
| Spirits – Third Party | 20,000 | — | 20,000 | |||||||||
| Merchandise and Prepared Food | 58,000 | 63,000 | (5,000 | ) | ||||||||
| Unabsorbed Overhead | 482,000 | 549,000 | (67,000 | ) | ||||||||
| $ | 1,118,000 | $ | 1,150,000 | $ | (32,000 | ) | ||||||
51
| ● | The increase in spirits-retail of approximately $27,000 to approximately $211,000 for the three months ended September 30, 2024, from approximately $184,000 for the three months ended September 30, 2023. |
| ● | The increase in spirits-third party of approximately $20,000 is due to new activity in the three months ended September 30, 2024 and no activity for the three months ended September 30, 2023. |
| ● | Our unabsorbed overhead, which is a measure of our capacity relative to our current utilization, decreased by approximately $67,000 to approximately $482,000 for the three months ended September 30, 2024 compared to approximately $549,000 for the three months ended September 30, 2023, indicating an decrease in our underutilization of current production capacity, or in other words, a more efficient use of our resources in production. We expect that our unabsorbed overhead will decrease over time as our production volumes increase with increased sales, as our overhead expenses will be more fully allocated to increased levels of production. |
Gross Profit
Gross profit was approximately $630,000 and $716,000 for the three months ended September 30, 2024 and 2023, respectively, a decrease of approximately $86,000, or 12%, period over period, and included:
| Three Months Ended September 30, (rounded to $000’s) | ||||||||||||
| Total Gross Profit | 2024 | 2023 | Change | |||||||||
| Products | $ | 258,000 | $ | 40,000 | $ | 218,000 | ||||||
| Services | 372,000 | 676,000 | (304,000 | ) | ||||||||
| $ | 630,000 | $ | 716,000 | $ | (86,000 | ) | ||||||
| Three Months Ended September 30, | ||||||||||||
| Total Gross Margin | 2024 | 2023 | Change | |||||||||
| Products | 18.8 | % | 3.4 | % | 15.4 | % | ||||||
| Services | 96.4 | % | 75.2 | % | 21.2 | % | ||||||
| 35.8 | % | 34.3 | % | 1.5 | % | |||||||
| Three Months Ended September 30, (rounded to $000’s) | ||||||||||||
| Total Sales | 2024 | 2023 | Change | |||||||||
| Products | $ | 1,375,000 | $ | 1,189,000 | $ | 186,000 | ||||||
| Services | 386,000 | 899,000 | (513,000 | ) | ||||||||
| $ | 1,761,000 | $ | 2,088,000 | $ | (327,000 | ) | ||||||
| ● | Gross margin was approximately 35.8% and 34.3% for the three months ended September 30, 2024 and 2023, respectively, based upon total net sales of approximately $1,761,000 and $2,088,000, respectively. As we add more Salute Series sales via online channels, we expect to see our overall gross margin increase. Likewise, as we add more states into our wholesale distribution channel focused solely on high-margin items, rather than any low-margin well vodka in those states, we expect to see additional margin increases. Also, as we add more cases of production through our system, we expect the unabsorbed overhead costs will be reduced as each additive case of new sales volume begins to carry incremental overhead costs as part of the normal manufacturing cost accounting, which should increase our overall margins. Finally, our third-party production contracts were very low margin for us, which is why management made the decision to end those contracts at the end of January 2024. Moving forward, management is focusing on higher-margin activities, which we expect will increase our overall margins. |
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Sales and Marketing Expenses
Sales and marketing expenses were approximately $1,271,000 for the three months ended September 30, 2024 compared to approximately $1,470,000 for the three months ended September 30, 2023. This approximately $199,000 decrease included:
| Three Months Ended September 30, (rounded to $000’s) | ||||||||||||
| Sales and Marketing Expense | 2024 | 2023 | Change | |||||||||
| Personnel | $ | 764,000 | $ | 781,000 | $ | (17,000 | ) | |||||
| Tasting Room | 39,000 | 27,000 | 12,000 | |||||||||
| Leases and Rentals | 189,000 | 159,000 | 30,000 | |||||||||
| Sales and Marketing Expenses | 79,000 | 289,000 | (210,000 | ) | ||||||||
| Other | 200,000 | 214,000 | (14,000 | ) | ||||||||
| $ | 1,271,000 | $ | 1,470,000 | $ | (199,000 | ) | ||||||
| ● | The approximately $17,000 decrease in personnel expense was primarily a result of a decrease of two full-time marketing and retail administration staff in May 2023. |
| ● | The approximately $30,000 increase in leases and rentals expenses was primarily due to; the opening of our Thinking Tree retail location in April 2024, eCommerce space no longer needed due to outsourcing and moved to G&A, Adjustment in 2023 for Ballard, Washington retail location closing. |
| ● | The approximately $210,000 decrease in sales and marketing expenses included: an increase in digital advertising production expense, which was offset by decreases in sponsorships and print advertising as we shifted to a new third-party e-commerce platform; two large sports sponsorships that were put under contract before COVID-19 shutdowns went into effect, which contracts were reinstated in 2022 and 2023, could not be cancelled and are not being renewed for 2024 or beyond. |
We note the gross profits during the period ended September 30, 2024 was lower by just $86,000 compared to the same period ending Septebmer 30, 2023, even though our sales and marketing expenses were lower by $199,000 for the 2024 period versus the same period in 2023. This indicates we are getting more efficient at driving high quality revenue while being conscious of the costs associated with marketing and selling those goods.
General and Administrative Expenses
General and administrative expenses were approximately $1,439,000 for the three months ended September 30, 2024, compared to approximately $1,303,000 for the three months ended September 30, 2023. This approximately $136,000 increase included:
| Three Months Ended | ||||||||||||
| September 30, | ||||||||||||
| (rounded to $000’s) | ||||||||||||
| General and Administrative Expense | 2024 | 2023 | Change | |||||||||
| Personnel | $ | 529,000 | $ | 486,000 | $ | 43,000 | ||||||
| Recruiting and retention | 6,000 | 3,000 | 3,000 | |||||||||
| Professional Fees | 255,000 | 165,000 | 90,000 | |||||||||
| Leases and Rentals | ||||||||||||